Online Branding 101
ByI had a close friend call me today and asked me a few questions about my work on the internet. I will be honest I wasn’t sure what to say. How to explain what I do and how I got to where I am. For a long time now I have discussed how much personal branding and social media needs to be a part of the college curriculum. Everything is so new that professors don’t know how to teach it. On top of that it is really hard to teach! So here is my short guide to personal branding for those interested in starting a career.
Personal branding is much like starting your own business. That business is you. The way that you present yourself to the world is all a part of personal branding. This is one of the best sites I have found explaining personal branding. There is an amazing slideshow breaking it down in an easy to follow format. Career paths are changing. The way our parents worked no longer seem to be working.
When branding yourself using social media I suggest starting with the four most basic social media tools. I have included some links to help get you started!
-Blogging: Blogging gives you a platform to show the world what you have to offer. It is a place for you to start conversations on your favorite topics and interests. Whether it be parenting, business, social media, or just a rambling of event in your life.
-Twitter: Twitter is a great way to become a part of the community of bloggers. There are people from all areas of expertise on Twitter. Many are leaders in their industry looking to start a conversation. Do you know how few people use twitter a career building tool? Take advantage!
-Linked-In: I think of Linked-In as an online resume. A place to showcase all of the work experience and education you have received. Linked-In is a great way to search for people in your industry!
-Facebook: Facebook is still confusing to many social media experts. It is very much like a high school reunion. Finding a way to stay professional while showing the world your personality is hard. It can be done!
The next step should be obvious, find a job! There are many resources to help find jobs online:
-Post your resume at Urban Interns
-Check out out this job listing site
My last suggestion is to find people in your industry. Pay attention to how they are branding themselves. Follow their footsteps!
Some of my favorite corporate bloggers:
Public Relations:
Stephanie Smirnov
PR Sarah Evans
Marketing:
Seth Godin
Advertising:
Adver Girl
Great intro!
Great overview of the different social media tools and how they contribute to on-line branding. I think this is an important post, because so many bloggers want to be successful, but don’t look at the big picture.