I have spent the past five years working in the online marketing space. In those five years, I have read thousands of blogs, attended hundreds of networking events and participated in dozens of professional networking organizations.

The marketing landscape is changing, and marketers today are left sifting through all of the information and opporutnities thrown at them.

That is why I am so excited to announce the launch of The Marketing Source.

The Marketing Source is a FREE membership based professional network that will give you access to online training events and endless resources that will make your job easier.

This is an idea I have been working on for a very long time, so I hope you will join me.

You can get all of the details here.

Everyone who registers this week will receive free access to my ebook, “The Ultimate Guide to Influencer Outreach,” and access to a career assessment test.


Last year, you might remember that the Food Network dropped Paula Deen during the whole racism debacle. Paula Deen just announced that she bought all of her content back from the Food Network, and is launching a paid subscription online food channel.


This is so smart. And it means so much for the media world, but no one is talking about it and it is killing me.

Paula Deen buying all of her content from the Food Network is proof that the entire media/celebrity industry has been flipped on its head.

Personal brands hold all of the power. You don’t need a huge audience to make money; you just need the right audience. And advertisers are willing to pay for access to niche highly targeted groups of consumers.

It doesn’t matter that Paula Deen isn’t with the Food Network. She still has the credentials. She has the connections. She has the huge feature with Matt Lauer on the Today Show.

In the past–networks had power because they reached a huge mass audience and advertisers would pay big dollars. Most media companies earn $5-$10 per thousand views they send to the site.

Paula Deen is going to earn $8/month from every major she has. I might be wrong, but I am confident Paula will earn more from that content than the Food Network ever did.

I am really excited to see how this plays out. The value of content and the ability to monetize a niche audience will become a case study for influencers and brands everywhere.

Regardless of your feelings about Paula Deen, this is a fascinating business model.



I have mentioned before that I am completely obsessed with Myers Briggs. I have read so much about every single personality type that I am now the master of guessing anyones personality type.

Last week, a blogger friend of mine asked for help figuring out her child’s personality type. I jumped at the chance, and after fifteen minutes of reading her blog I pegged her daughter as an ISFP.

Understanding my kids personality type made parenting so much easier. It became totally clear on what I needed to do to meet all of my kids needs. I now had a map to understanding their values and motives and what make them happy.

Next week, I am hosting a free hour-long webinar to help you learn more about the kids in your life. Most people are a different personality type than their child, which is like seeing the world through two totally different pairs of glasses. You will learn how to figure out your kids personality type, and how to use that information to become a better parent.

A few fun facts: 

INTJ children practically raise themselves because they need almost no feedback to know they are on the right track.

ISFJ children (like my son) crave tons of structure and value rules more than anything else.

ENTPs (like me) spend their entire lives trying to figure out how to get out of following rules.

INFJ children love writing more than any type likes any other activity.

ESFP kids (like Quinton) are always living in the moment, making new friends more than anything in the world and are most likely to be misdiagnosed with ADD.

Do you see how understanding your kids personality type could be so incredibly valuable?

The webinar is live-video and totally free. The first half-hour will be focused on figuring out your kids’ personality type, and the second half will be focused on understanding the results. Aside from being really useful, this webinar should be totally fun.

If you would like to take part—Enter your name & email here. I will send more details out next week.

Register here!

The Ultimate Guide to Lead Generation

The Ultimate Guide to Lead Generation


The first skill any salesperson needs to learn is how to find prospects. What are prospects? It is a fancy word to mean potential customers.

So your first job in selling anything is to find your potential customers.


What problem does your product or service solve? What type of companies have that problem? Is it big corporations? Startups? Small business owners?

Create a list of 5 categories of companies that would use your product or service. Each of these categories will be an individual test to see which type of company will produce the most revenue for you. Identify 20 companies in each of the 5 categories that would make a great client for your company.


Every single company is organized differently, but most industries typically follow a similar method.

Once you have identified, the types of companies you would like to sell to, you need to identify who within those companies will be making the purchase decision.

Often times you will target people at different levels within a company to learn how that industry functions. Your goal as a salesperson is to figure out how the companies in your category organize themselves, so you can identify the point person in any company.

Try answering the following questions:

Who would be most interested in the problem I am solving?

How much power do they have in moving decisions forward?

What kind of budgets will they be able to tap into?


Finding contact info for leads is relatively easy in todays world.

Here are my best three tips:

-Startups generally format their emails like this: CASSIE@COMPANY.COM

-Agencies generally format their emails like this: CBOORN@COMPANY.COM

-Very traditional industries are still using this: CASSIE.BOORN@COMPANY.COM

If all else fails Google: email @ COMPANY.COM. Typically, you will see a press release or company announcement with a contact email. Use that format and the name of your lead to decipher the email address.


Most experienced Bloggers will tell you that building a blogging career is a total waste of time.

“You wont make any money, building a blog takes a ton of time, the ROI just isn’t there.”

There are a million reasons you shouldn’t build a career in blogging. But the reality is that millions of people across the web are building a career blogging.

Is it possible earn a full-time income from a blog? Yes.

Is it a lot of work? HELL. YES.

The fastest way to build a full-time blogging career is to go in with a plan laying out exactly how you will reach your goals. I have pulled together five steps you can take to get your blogging career off the ground. This is meant to serve as a guide, and help you create a strategic approach to building your blog.

  1.      Choose a niche very carefully

The most important decision a blogger makes is what niche they want to cover. You will be forced to create so much content that you have to absolutely love the topic you are writing about.

The niche that you choose will have a huge effect on the audience you are able to reach. And the audience you reach will have a huge effect on how you can monetize your site.

And yes, you have to choose a niche if you want to build a full-time career blogging. I know you have tons of interests and don’t want to box yourself in, but you have to focus your brand in order to build a successful blog.

  1.      Go in with a revenue strategy

There is no point in spending time building a blog if you do not know how you will monetize it. You have a billion different opportunities to monetize your blog, but they all require you to focus on totally different goals.

Understanding the best revenue streams for your industry, and focusing your efforts on reaching goals that will earn you money is the only way to build a sustainable blogging career.

Some revenue streams you might consider: Affiliate links, ad networks, direct ad sales, consulting, freelance writing, coaching, online courses, ebooks, sponsored content.

  1.      Have a plan for building your audience

While new bloggers love to believe that “if you build it they will come” its just not the way life works. Building an audience is hard work, but if you approach it strategically you can do it rather quickly.

Create a strategy for building your audience. What blogs are they currently reading? How can you get in front of that audience? What kind of content should you have on your blog in incentivize them to subscribe?

These are all questions you need to answer.

4. Get to writing!

The only way to learn what will and wont work for your blog is to test things out. Start writing and publishing content. Figure out what is working and what is not. Focus your efforts to align with your goals, and get busy writing!

5. Learn from those who have done it before

The best way to build a blogging career is to learn how others have been able to do it. Most of the time bloggers in the same niche monetize their sites in similar ways.
If you are running a home design blog you are going to monetize it in totally different ways than someone who runs a career blog. Understanding the industry you are in, and other bloggers have monetized their sites will help you create a successful plan.


Next week I am hosting an online course featuring Karen Bertelsen, the amazing blogger behind The Art of Doing Stuff.

Karen spent ten years building a career as one of Canadas leading home-design TV Personalities. She hosted renovation shows for some of the largest television networks in the country, and then she left her job and focused all of her efforts on building a blogging career.

Karen is a great example of someone who has built a full-time career blogging.  She has been hyper-focused on turning her blog into a career from the very beginning, which allowed her to build a hugely successful blogging career very quickly.

I hunted Karen down and begged her to do this course, because her approach to blogging is such a great example for others looking to do the same.

The course is $249 and you get access to (5) hour-long live video sessions with Karen.

The live sessions are always super fun, and you can ask her questions and get advice in real time. We will have a chat room open as well, so you can meet and learn from other bloggers as well.

You can get details on the course and register here.



hand drawing man jumping  from rock to rock

I have spent the past month researching the best ways for publishers to monetize their platforms with advertising. I had two different clients hire me to review their current display ad network, and identify the best way for them to increase this revenue.

So I talked to every ad network in the market, and googled insane things like “programmatic advertising.”

Two years ago I was charged with building an online ad network for a major publisher, and the ad network industry today looks nothing like it did then. 

Here is what I learned:

1. Brands are spending less on display advertising 

A couple of years ago there was a major shift in ad spending.

Brands started pulling dollars from traditional “display” advertising, and investing into a huge range of content products.

Brands are pouring dollars into creating and promoting content online. They are investing in a huge range of content products, because noone knows what works.

Things brands are spending money on: sponsored posts, custom content creation, video content, influencer programs, social content campaigns.

Things brands are not spending money on: Display advertising on individual publisher sites. 


2. The process is more targeted than ever before

Of course, brands aren’t willing to throw their display ad strategies out the window. Instead, they are distributing budgets across different kinds of display media and focusing on the media that allows them to hyper-target their consumers. 

Things brands are spending money on: Search advertising, social ad buying, programmatic advertising that is distributed across multiple platforms. 

Things brands are not spending money on: Individual publisher buys that are untested and do not allow you to target individual readers. 


3. Ad networks are pivoting their business models 

A couple of years ago, big publishers could get exclusive deals with ad networks that included monthly guarantees and insane promises for high CPMs. Shopping ad networks today is a totally different process. Ad networks across the board are not offering exclusive deals or CPM guarantees to ANY publisher. There are no promises being made.

Instead, ad networks allow you to run google search ads in any inventory they don’t sell. You are also allowed to sell ads directly if you would like.

The only benefit of joining an network today is that you get access to advertising deals you might not be able to sell yourself. 


4. Successful publishers are selling directly 

The only way for a publisher to make significant ad dollars in todays market is to sell programs directly. You are more likely to sell sponsored content at a premium than to meet your revenue goals through display ads, and no network can sell your content abilities better than you. 

The landscape is shifting at such a rapid pace that no one in the industry has any idea where it is going. Take your revenue streams into your own hands. Test selling various content products. Pitch different types of brands, and figure out what works best for your platform. 

Last night I hosted an hour-long live session with Rachel Rodgers, and it completely changed the way I think about packaging services. Rachel is one of the only lawyers I know that bills their clients at a flat monthly rate vs charging an insane hourly rate and charging down to the minute. 

It can seem counter intuitive to sell your services at a flat fee, so I asked Rachel why she chose to do her business this way.  It now makes complete sense to me.

Here is what she has to say:

1. It makes the client relationships better

When clients know you are billing them for every minute they spend with you, they become uninterested in making small talk or really connecting with you. They know that they are billed for every minute they are talking to you, so they are always rushing to get off the phone. 

When you are self-employed, it is essential that you build strong relationships with your existing clients. How can you do that if they are always running off the phone with you?

A flat monthly fee allows you to build stronger relationships with your clients.

2. Your cash flow becomes more manageable

Do you know the amount of time it takes to track all of your billable hours, invoice everyone on a monthly basis and then deal with any clients who might have questions about where your hours were spent.

Creating a flat fee structure saves you so much time, and your cash flow becomes much more manageable. Its easier to know how much money will be coming into your business on a regular basis.

3. It shows your expertise

The biggest legal expenses small business owners face are caused when they try to do the legal work themselves and then need to hire a lawyer to fix it. Hiring a lawyer is scary especially for startups and small businesses (the type of cmoapnies Rachel works with)

She understands what steps startups need to take to build a business that is legally sound. Rather than try to sell the client on all of her recommendations, she packages it all into the monthly fee structure.

This shows her new clients that she has a deep understanding of their business, and she knows exactly what they need. It builds a sense of trust that most lawayers struggle to maintain with their clients. 

I learned so much from hearing how Rachel organized her business. If you are interested in watching the recorded session of rachels interview you can get access here. (use discount code “SUCCESS” and get access for $25)

How to Make a Big  a Big Career Move

I have spent a lot of time lately thinking about what professionals need to make a big jump in their career.

Colleges (sort of) give us the skills we need to land our first job, but who shows us the path up to and through middle management?

I remember walking into my first performance review absolutely positive I deserved a raise, and absolutely no idea what to expect in the review. Should I ask for a raise before the meeting? Do I negotiate in the meeting? What if they don’t give me a raise? Does everyone get a raise at their performance review? 

These were things I never learned in the college. (you can find the answers here) 

Lately I have been obsessed with the strategies people use to make a big leap in your career. It has become clear to me that having a huge career requires a series of big leaps, but what do those leaps need to look like? And how do you make them? 

How do you know what skills you need to develop to get to the next level in your career? 

I think I came up with an answers. It appears (to me) that in order to make a big career jump you have to learn an entirely new industry.  

Here are a couple of examples:  

-If you work in a PR or Advertising agency, you have spend the first few years of your career learning to do your job. But once you get to middle management, the only way to make is a big leap is if you learn how to land new clients for your agency. This means you have to master the art of selling before you can propel yourself upward.

-If you are a teacher or daycare provider, the only way to grow your career is to open your own business. This means propelling your career upwards requires learning the art of caring for children AND the art of business.

If you are thinking about making a big leap in your career, start by looking at the other skills that you will need to acquire. What industries align well with yours? What gaps are in the marketplace? 

Create a plan for the skills you would like to develop and then find resources that take you there.

Good luck!



The biggest struggle women face is figuring out how to build a family without totally ruining your career. How can you build a successful career that doesnt totally ruin your life?

I got pregnant my freshman year of college, so I have spent my entire career trying to figure out how to balance my work and my life.

I signed up for an entire load of independent study courses the semester I had Aiden.  I will never forget calling my professors from the hospital bed to explain why my assignments would be late.

Being a college student allowed me to work part time, and have a ton of time home with Aiden. Aiden didn’t go to daycare for the first two years of his life, because I figured out a schedule that allowed me ot be home with him the majority of the time.

The downside? We were so incredibly poor. 

The year that Aiden started kindergarten was the year I joined Corporate America. Him being in school full-time, gave me the freedom to focus on my career (almost) full-time.

I spent most of his early elementary years working at big jobs that required me to travel around the country.Our life was busy, but making that choice allowed me to build the foundation that got me to where I am today. 

Today I am fully self-employed and get to do the work I love from the comfort of my home.

Here are five steps I learned along the way: 

1. Be realistic about your priorities 

Most women don’t have kids in the beginning of college. I have spent many nights discussing how to have kids and a career with colleagues. Studies show that having kids totally decreases your earning power, and it is becoming increasingly clear that corporate America is not making the radical changes it needs to better support women. 

We all have to make choices.

Sometimes we choose to be poor and other times we choose to cut time with our families to focus on our careers. Be honest about the choices you are going to face in then next few years, and figure out a plan that is going to work for your life. 

What is most important to you right now? What kind of life do you want to be living? What is non-negotiable? What are you willing to give up?

2. Explore your options

Once you understand your priorities, you can start exploring your career options and narrowing down the path that will work best for your life. It is really important to be realistic during this exercise.

Where are you working today? What paths are open to you? Where do you want to be in One year? Five years? Ten years? What paths can you take to reach your goal? 

The best way to explore your options is to look at other professionals who took that path. What did they do to get there? What did they have to give up? Is that something I am willing to give up? 

The social web has created tons of career opportunities that you can pursue from the comfort of your own home, or while you are traveling around the world. Choosing a big career does not mean you have to give up your life. Explore all of the paths that are now available to you. 

3. Hone your skills

Making a big career leap requires you to learn new skills. Compare the goals you have set for yourself, and where you are today. What skills do you need to learn to achieve your goal? What do you need to improve?

Make a list of skills you need to focus on, and make a plan for doing so. It doesn’t have to be complicated. You can learn any skills from a mix of books, online research and courses. Get creative! 

4. Make a plan for landing your dream job

The hardest part of landing your dream job is finding the perfect position for you. It is easy to land a job that is the perfect right fit for you. The hard part is finding that absolutely perfect position. 

Start exploring the companies and types of positions that will work best for your life. Keep an eye on when they do their hiring, what kind of skills they are constantly looking for and what gaps you can fill in.

Start building relationships with executives you would like to work for. Having a network of established relationships will set you up for success when it comes time to start applying to positions. 

5. Plan for the future
You priorities and dreams will shift during different seasons of life. Create a plan for where you would like to be in the next ten years, and identity the types of flexibility you need in your life. 

I am launching a course this week focused around the idea of building a career that works for your life. (details here) We have lined up five amazing instructors who have all built fascinating careers that worked with their lives.

  • Alexis Neely quit her full-time reporter job, and built a career that has allowed her to travel around the world. 
  • Jenny Foss built a successful recruiting company, and then expanded into a career coaching service that helps professionals land their dream job. 
  • Anne Omland quit her senior executive position to launch a coaching business that helps women in corporate america create careers that work for their lives. 
  • Rachel Rodgers built a fully-online law practice that gave her the opportunity to choose her clients and work with inspiring entrepreneurs. 
  • Nikki Groom left her corporate job and built a booming online copywriting business that gave her the freedom she was craving.

And of course, I will be there talking about my path and what I learned along the way. I really hope you will join us. You can get the full details here: http://www.quistic.com/seminar/build-a-career-that-works-for-your-life

Don’t forget to use discount code “SUCCESS” to get access for only $25. 



Career course ad



I have spent the past five years working in the blogger/brand space, which means I am subscribed to more than three-hundred blogs.

It is my job to stay “in the know.”

I spend a good amount of time each week sifting through content, and finding the pieces that are most relevant to my network. This is the most powerful tool I have for growing my business: information. 

Sharing interesting content is one of the best way to show potential clients what interests you, and how you are thinking about the space. 

Find a connection you want to work with, and start sending them relevant links you come across, with a couple of lines shows why it might be interesting to them. 

It turns out I am on to something. 

60% of executives say their primarily source of news is email newsletters, so your link might be one of the only news source they read that day. You are bringing incredible value by keeping these connections up-to-date and are able to build a deep connection with someone who is typically very hard to reach. 

I have been using this networking tool for years, and would say 70% of my business comes from relationships I built using this method. Of course, reading hundreds of blogs and new sources can be totally time consuming, so I broke down the tools and system I use below. 

1. Scan the news 

I don’t have hours each day to spend thumbing through blogs, so most of my reading happens on my phone when I am moving between meetings.

I normally start with the blogs I subscribe to on Feedly, and then move over to Zite

Zite is amazing because you can subscribe to categories based on keywords. This means you can pick hyper-niches to follow, and gather news about a very specific industry. When I get bored with those sites, I have a bunch of other apps that I use depending on my mood. Some of my favorites are Flipbard, Nuzzel, Medium and of course Buzzfeed

2. Bookmark the best links

I spend the entire time I am flipping through blogs thinking about who would find the content interesting. The goal of scanning these apps is not to read every single blog post, but to sift through headlines and find the pieces of content that are going to be most useful to you. 

Keep this question in the back of your head–Who would find this information useful? 

I add all of the interesting links to “Get Pocket” so I can dig into them later. 

3. Review and send around 

Once a day I log-in to Get Pocket and read through the links I saved.

I send the most interesting links to the people in my network who might find it useful with a little info on why I thought they might like it. 

The goal of this exercise is not to be their source of news, but to give them a new idea or business perspective they can apply to their work. 

Try it out yourself. Send five links to people you love to work with, and let me know what happens.