Archive for Public-Relations
I am not your typical 22-year old girl. In hopes of getting in the mind of how a 20-year old girl works I decided to do some “market research” on a close friend. Since I am 22 years old I was able to ask the questions most marketers don’t realize they should be asking. Read the transcripts below.
—
Cassie Boorn:
what gets you excited?
20-Something:
free stuff
Cassie Boorn:
what would make u want to buy a product?
20-Something:
thats what gets me excited
20-Something:
umm..coupons, or gifts with purchase lol
Cassie Boorn:
like if we did contesting and people could win a trip
Cassie Boorn:
would that be cool?
20-Something:
yes!
Cassie Boorn:
but would you take part in it?
Cassie Boorn:
or would you be like “i won’t win”
20-Something:
mm..i would probably say i wont win lol
Cassie Boorn:
that is my point!
Cassie Boorn:
what would get you interested?
Cassie Boorn:
what would make u do it
Cassie Boorn:
what if you got free stuff sent to you but you had to tell your friends about it
Cassie Boorn:
would you do it?
20-Something:
yes lol
20-Something:
if u get free stuff, i do stuff
Cassie Boorn:
no i mean
Cassie Boorn:
say we send free stuff to 50 people
Cassie Boorn:
but they have to do post on their wall about a contest or tell their friends
Cassie Boorn:
host a party?
Cassie Boorn:
would you do it?
20-Something:
yes
Cassie Boorn:
or would you just say you did it?
20-Something:
well i would assume u would have to prove u did it
20-Something:
but if i got free stuff, i would tell my friends, or host a party
20-Something:
it would actually be fun to host a party actually..
Cassie Boorn:
so you tell your friends im hosting a party for a brand and they would come?
Cassie Boorn:
this is interesting
20-Something:
well id tell my friends im hosting a party..and there will be free booze..and then they will come
—-
This conversation took place via Instant Messaging. Some words and names were changed. The point is-motivating a 20-Something to take action or get involved is tough. It is nearly impossible. The summary of this conversation…What are 20-year old girls motivated by? Free Stuff and Booze
The point of this conversation is this: You can send college students free stuff. You can pass out free products on campus. You can ask them to throw parties. BUT You have to find a way to motivate them to take action.
Bloggers have no problem writing reviews and tweeting about products. However, Gen Y is a whole new field.
I would love any thoughts/idea/inspiration in the comments.
In the past year I have learned more than I can begin to explain about building your career. I have met some amazing people and acquired some amazing mentors.
(and by acquire I mean Twitter stalking–leaving these poor people with no choice but to address me)
Last week I had a lovely conversation about where I am headed in the future. She was a pleasure to speak to and gave me some great advice. One of the things that she suggested I do is get some experience in Traditional Media.
I have been stuck on this idea for the rest of the week. I had always planned on using my digital media background and simply building upon it. Is this to naive? Is it essential to have both traditional and digital experience? Is it better to choose an area or niche and carve a defined place for yourself?
I know that many people are working their way into digital media. I realize that the number of people working to get into the field will continue to grow. So maybe traditional media is the way to go?
I would love to hear your thoughts.
