Archive for Gen-Y
Lessons From A 20-Something
Posted by: | CommentsI have had a passions for marketing as long as I can remember. In fact, I have on more than one occasion drove my friends crazy with it. Between my love for philosophy (and asking questions) and my love for marketing (figuring out buying patterns) we many times end up in a conversation about why they chose to buy the toothpaste they own. Or what enticed them to eat the this specific restaurant. Or what attracts them to specific pairs of shoes in the stores.
It is during these conversations that you will find me sitting indian style completely enthrawled with everything that they are saying. It is also during these conversations where you will find my friends rolling their eyes and trying to figure out what the heck is wrong with me and how we ever became friends.
Except one friend.
One of my friends happily tells my why she chose the toothpaste that foams. What attracted her to buy an android phone and why exactly she is in love with Apple products. She is also happy to share when a deal is bogus. She will let me know if I sound shady trying to sell her a deal on something. (aka convincing her to join a website, eat at a specific restaurant, or re-design my website for a total of $10)
She is a smart girl and many times gives me insight to the mind of a 21 year old. How they work. How they decide whether or not something is a good deal.
Recently I signed up for You Data. They pay you to look at ads. They also have a referral program. So, if your friends sign up you get money. It seemed like a good incentive for me.
Me: Go sign up for this. They pay you to look at ads. Like eight cents an ad.
Her: lol uhhh…ok. Have you actually gotten paid for this?
Me: Yes
Her: Like how much?
Me: $1.05
Her: lol wow. Can you sit there and look at as many ads as you want?
Me: No there is a limit. They give you like 10 and pay you a few cents for each.
Her: Thats dumb. Waste of time.
Me: SIGN UP. I GET A DOLLAR
Her: NO.
See where I lost her? Already, I have insight on how they could better their business to attract a younger crowd. And I have insight about how to get people to use a referral link….
For Young Earners in Big City
Posted by: | Commentstheir peers elsewhere is a matter of some debate. But a major reason, experts say, is that women have been graduating from college in larger numbers than men, and that many of those women seem to be gravitating toward major urban areas.
So interesting to see how the world is changing right in front of us. It seems women are getting more and more freedom when it comes to the workplace. Their income is rising and equality is becoming closer and closer.
