Archive for Twitter

Jul
13

Personal Branding-Sharing the Message

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I was sent a link to this powerful E-book I am devouring right now about personal branding. The first time I ever heard someone refer to Creating their own brand was Jessica Smith. Prior to reading this book I had the opportunity to watch Jessica’s powerful story unfold. As she created an online presence  and defined her brand so clearly she was able to land her dream job.

I have heard professors warning students about the use of their facebook accounts. My own family members have warned me about employers searching your facebook before hiring you. There has been constant talk about how a few drunken picture strewn across the web could ruin your careers.  I am sure young people have lost job opportunities thanks to a few pictures that were carelessly tagged. Still, why are we not teaching young people how to take advantage of social media? How to present themselves on facebook to help them advance their career? Why are we not teaching college graduates the uses of Twitter to create a brand for yourself? Teaching the younger generations about creating content for a blog. All of  these tools should be a part of the college curriculum. Yet it is not. Social media is still so new and many college professors have yet to work with it. So how are we going to pass this information on to our youth in a positive and educational way?

Categories : Career, Gen-Y
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Jul
08

The Y Generation

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I remember sitting in class listening to a professor ramble about generations. How each generation is different. Marketing to each generation is different. They have different needs. They have different desires. They enjoy different things. I understood what she was saying but I really didn’t care. It seemed common sense to me. My mother cares about different things than I do. The things I care about will one day appall my son. Each generation is brought up in a totally different world. We are exposed to different music, different political figures, different leaders, different rules. Of course we are going to turn out differently.

I never really saw how this could help me in the job force. I didn’t see how being a millennial was going to be beneficial to my employer. It wasn’t until I read this article about generation Y and what we bring to the workplace. The ability to multi-task and see things in a different light. Tonight I came across this blog post about the millenial generation. I have had to explain, train, and beg friends to get on Twitter. After joining many became bored. Why one hundred and fourty characters? Why do people care what I am doing? Where I am going? There are so many great points in that post I encourage you to read it.

More to come on this topic. Promise

p.s. This is one of the many reasons I am ecstatic about working for Jennifer Brown Consulting!

Categories : Career, Gen-Y
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