Archive for Twitter

Jan
03

52-Weeks-To-Fabulous

Posted by: cassie | Comments (1)

52-to-fab4-graphic

I have a confession to make…

I am a quitter.

Every New Years I make a resolution and by February I am over it. By over it, I mean I pretend it never existed.

This year I am tackling it from a whole new angle. Linda came to me a few weeks ago about hosting a 52 weeks to fabulous. Each week there would be a new challenge. Forcing you to work on different aspects of your life. (which is good for those of us that get bored)

After reminding Linda that I am, in fact, already pretty fabulous. I decided this was a pretty cool idea. So we are tackling everything from organizing your home, spending more time with family, to better blogging.

I want to invite you to join me us in our 52 to Fabulous. Each week we will host a new challenge. (you can follow my progress, or lack of, here) Take part in every challenge or jump in when y0u feel like it.

You can find inspiration and tips on our website. Subscribe to the newsletter (we promise only on newsletter a week) and take part whenever you would like! Grab a button or follow our progress on Twitter (#52tofab)

Happy New Years!

Categories : Life Lessons
Comments (1)
Aug
09

Online Branding 101

Posted by: cassie | Comments (2)

I had a close friend call me today and asked me a few questions about my work on the internet. I will be honest I wasn’t sure what to say. How to explain what I do and how I got to where I am. For a long time now I have discussed how much personal branding and social media needs to be a part of the college curriculum.  Everything is so new that professors don’t know how to teach it. On top of that it is really hard to teach! So here is my short guide to personal branding for those interested in starting a career.

Personal branding is much like starting your own business. That business is you. The way that you present yourself to the world is all a part of personal branding. This is one of the best sites I have found explaining personal branding. There is an amazing slideshow breaking it down in an easy to follow format. Career paths are changing. The way our parents worked no longer seem to be working. 

When branding yourself using social media I suggest starting with the four most basic social media tools. I have included some links to help get you started!

-Blogging: Blogging gives you a platform to show the world what you have to offer. It is a place for you to start conversations on your favorite topics and interests. Whether it be parenting, business, social media, or just a rambling of event in your life.

-Twitter: Twitter is a great way to become a part of the community of bloggers. There are people from all areas of expertise on Twitter. Many are leaders in their industry looking to start a conversation. Do you know how few people use twitter a career building tool? Take advantage! 

-Linked-In: I think of Linked-In as an online resume. A place to showcase all of the work experience and education you have received. Linked-In is a great way to search for people in your industry! 

-Facebook: Facebook is still confusing to many social media experts. It is very much like a high school reunion. Finding a way to stay professional while showing the world your personality is hard. It can be done!

The next step should be obvious, find a job! There are many resources to help find jobs online:

-Post your resume at Urban Interns

-Sign up at Guru

-Check out out this job listing site

My last suggestion is to find people in your industry. Pay attention to how they are branding themselves. Follow their footsteps!

Some of my favorite corporate bloggers:

Public Relations:
Stephanie Smirnov
PR Sarah Evans 

Marketing:
Seth Godin 

Advertising:
Adver Girl 

Categories : Gen-Y, Life Lessons
Comments (2)