Archive for marketing
Social Media started entering into the main stream public.
Suddenly, the internet was full of “gurus” and “experts”
In an effort to differentiate themselves people started claiming “I will not claim to be and expert or guru”
Suddenly, nearly every person in every niche online does “social media consulting”
Suddenly, just taking part means you know it.
What if people focused on a smaller niche? Social Media consulting for tech companies, universities, or the food industry? How will the market differentiate themselves next?
*This post was written in a effort to avoid studying for the two finals I have laying in front of me. Inspire me with your knowelde
In the past year I have learned more than I can begin to explain about building your career. I have met some amazing people and acquired some amazing mentors.
(and by acquire I mean Twitter stalking–leaving these poor people with no choice but to address me)
Last week I had a lovely conversation about where I am headed in the future. She was a pleasure to speak to and gave me some great advice. One of the things that she suggested I do is get some experience in Traditional Media.
I have been stuck on this idea for the rest of the week. I had always planned on using my digital media background and simply building upon it. Is this to naive? Is it essential to have both traditional and digital experience? Is it better to choose an area or niche and carve a defined place for yourself?
I know that many people are working their way into digital media. I realize that the number of people working to get into the field will continue to grow. So maybe traditional media is the way to go?
I would love to hear your thoughts.
