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	<title>Cassie Boorn &#187; marketing</title>
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	<link>http://cassieboorn.com</link>
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		<title>Lessons From A 20-Something</title>
		<link>http://cassieboorn.com/2010/06/lessons-from-a-20-something/</link>
		<comments>http://cassieboorn.com/2010/06/lessons-from-a-20-something/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 19:48:36 +0000</pubDate>
		<dc:creator>cassie</dc:creator>
				<category><![CDATA[Gen-Y]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[toothpaste]]></category>
		<category><![CDATA[you data]]></category>

		<guid isPermaLink="false">http://cassieboorn.com/?p=1025</guid>
		<description><![CDATA[I have had a passions for marketing as long as I can remember. In fact, I have on more than one occasion drove my friends crazy with it. Between my love for philosophy (and asking questions) and my love for marketing (figuring out buying patterns) we many times end up in a conversation about why [...]]]></description>
			<content:encoded><![CDATA[<p>I have had a passions for marketing as long as I can remember. In fact, I have on more than one occasion drove my friends crazy with it. Between my love for philosophy (and asking questions) and my love for marketing (figuring out buying patterns) we many times end up in a conversation about why they chose to buy the toothpaste they own. Or what enticed them to eat the this specific restaurant. Or what attracts them to specific pairs of shoes in the stores.</p>
<p>It is during these conversations that you will find me sitting indian style completely enthrawled with everything that they are saying. It is also during these conversations where you will find my friends rolling their eyes and trying to figure out what the heck is wrong with me and how we ever became friends.</p>
<p>Except one friend.</p>
<p>One of my friends happily tells my why she chose the toothpaste that foams. What attracted her to buy an android phone and why exactly she is in love with Apple products. She is also happy to share when a deal is bogus. She will let me know if I sound shady trying to sell her a deal on something. (aka convincing her to join a website, eat at a specific restaurant, or re-design my website for a total of $10)</p>
<p>She is a smart girl and many times gives me insight to the mind of a 21 year old. How they work. How they decide whether or not something is a good deal.</p>
<p>Recently I signed up for You Data. They pay you to look at ads. They also have a referral program. So, if your friends sign up you get money. It seemed like a good incentive for me.</p>
<p>Me: Go sign up for <a href="https://www.youdata.com/YouData/signup/csignup.html?recipientId=cassieboorn">this.</a> They pay you to look at ads. Like eight cents an ad.</p>
<p>Her: lol uhhh&#8230;ok. Have you actually gotten paid for this?</p>
<p>Me: Yes</p>
<p>Her: Like how much?</p>
<p>Me: $1.05</p>
<p>Her: lol wow. Can you sit there and look at as many ads as you want?</p>
<p>Me: No there is a limit. They give you like 10 and pay you a few cents for each.</p>
<p>Her: Thats dumb. Waste of time.</p>
<p>Me: SIGN UP. I GET A DOLLAR</p>
<p>Her: NO.</p>
<p>See where I lost her? Already, I have insight on how they could better their business to attract a younger crowd. And I have insight about how to get people to use a referral link&#8230;.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Women Buy</title>
		<link>http://cassieboorn.com/2010/05/what-women-buy/</link>
		<comments>http://cassieboorn.com/2010/05/what-women-buy/#comments</comments>
		<pubDate>Wed, 05 May 2010 17:28:52 +0000</pubDate>
		<dc:creator>cassie</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://cassieboorn.com/?p=933</guid>
		<description><![CDATA[
Source:The Trendy Purse
]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://thetrendypurse.com/pages/what-women-buy"><img src="http://thetrendypurse.com/images/what-women-buy.jpg" border="0" alt="What Women Buy" width="614" height="2161" /></a><br />
Source:<a href="http://thetrendypurse.com">The Trendy Purse</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ponder on This&#8230;</title>
		<link>http://cassieboorn.com/2009/12/ponder-on-this/</link>
		<comments>http://cassieboorn.com/2009/12/ponder-on-this/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:37:58 +0000</pubDate>
		<dc:creator>cassie</dc:creator>
				<category><![CDATA[Life Lessons]]></category>
		<category><![CDATA[always learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://cassieboorn.com/?p=485</guid>
		<description><![CDATA[Social Media started entering into the main stream public.
Suddenly, the internet was full of &#8220;gurus&#8221; and &#8220;experts&#8221;
In an effort to differentiate themselves people started claiming &#8220;I will not claim to be and expert or guru&#8221;
Suddenly, nearly every person in every niche online does &#8220;social media consulting&#8221;
Suddenly, just taking part means you know it.
What if people [...]]]></description>
			<content:encoded><![CDATA[<p>Social Media started entering into the main stream public.</p>
<p>Suddenly, the internet was full of &#8220;gurus&#8221; and &#8220;experts&#8221;</p>
<p>In an effort to differentiate themselves people started claiming &#8220;I will not claim to be and expert or guru&#8221;</p>
<p>Suddenly, nearly every person in every niche online does &#8220;social media consulting&#8221;</p>
<p>Suddenly, just taking part means you know it.</p>
<p>What if people focused on a smaller niche? Social Media consulting for tech companies, universities, or the food industry? How will the market differentiate themselves next?</p>
<p>*This post was written in a effort to avoid studying for the two finals I have laying in front of me. Inspire me with your knowelde</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Growing You Career&#8211;Digital vs. Traditional</title>
		<link>http://cassieboorn.com/2009/12/growing-you-career-digital-vs-traditional/</link>
		<comments>http://cassieboorn.com/2009/12/growing-you-career-digital-vs-traditional/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 14:30:52 +0000</pubDate>
		<dc:creator>cassie</dc:creator>
				<category><![CDATA[Gen-Y]]></category>
		<category><![CDATA[Public-Relations]]></category>
		<category><![CDATA[always learning]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://cassieboorn.com/?p=483</guid>
		<description><![CDATA[In the past year I have learned more than I can begin to explain about building your career. I have met some amazing people and acquired some amazing mentors.
(and by acquire I mean Twitter stalking&#8211;leaving these poor people with no choice but  to address me)
Last week I had a lovely conversation about where I am [...]]]></description>
			<content:encoded><![CDATA[<p>In the past year I have learned more than I can begin to explain about building your career. I have met some amazing people and acquired some amazing mentors.</p>
<p>(and by acquire I mean Twitter stalking&#8211;leaving these poor people with no choice but  to address me)</p>
<p>Last week I had a lovely conversation about where I am headed in the future. She was a pleasure to speak to and gave me some great advice. One of the things that she suggested I do is get some experience in Traditional Media.</p>
<p>I have been stuck on this idea for the rest of the week. I had always planned on using my digital media background and simply building upon it. Is this to naive? Is it essential to have both traditional and digital experience? Is it better to choose an area or niche and carve a defined place for yourself?</p>
<p>I know that many people are working their way into digital media. I realize that the number of people working to get into the field will continue to grow. So maybe traditional media is the way to go?</p>
<p>I would love to hear your thoughts.</p>
]]></content:encoded>
			<wfw:commentRss>http://cassieboorn.com/2009/12/growing-you-career-digital-vs-traditional/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Mommy Blogging and Feminism</title>
		<link>http://cassieboorn.com/2009/11/mommy-blogging-and-feminism/</link>
		<comments>http://cassieboorn.com/2009/11/mommy-blogging-and-feminism/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:51:52 +0000</pubDate>
		<dc:creator>cassie</dc:creator>
				<category><![CDATA[Public-Relations]]></category>
		<category><![CDATA[always learning]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://cassieboorn.com/?p=469</guid>
		<description><![CDATA[One of my faveorite professors attended a feminist movement conference last week. She mentioned that there was a whole session devoted to mommy blogging. In that moment I felt my two worlds collide. I talk with mommy bloggers.   I work with mommy blogger. I would consider myself part of the mommy blogger community. 
 [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">One of my faveorite professors attended a feminist movement conference last week. She mentioned that there was a whole session devoted to mommy blogging. In that moment I felt my two worlds collide. I talk with mommy bloggers.   I work with mommy blogger. I would consider myself part of the mommy blogger community. </span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;"><span style="letter-spacing: 0.0px;"> </span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">So why is mommy blogging a feminist movement?</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;"><span style="letter-spacing: 0.0px;"> </span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Women for the first time in history are given the opportunity to scream out their frustrations. To name their faults. To show their true colors. To intertwine with other mothers, other women. They are coming together to show their scars. To admit that motherhood isn’t always rainbows and flowers. That we struggle and we fall. </span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px;"><span style="letter-spacing: 0.0px;"> </span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">That is feminism at it’s best.</span></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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