Marketing to the 20-Something Girl Revealed

cassie — Tue, 12 Jan 2010 01:36:34 +0000

I am not your typical 22-year old girl. In hopes of getting in the mind of how a 20-year old girl works I decided to do some “market research” on a close friend. Since I am 22 years old I was able to ask the questions most marketers don’t realize they should be asking. Read the transcripts below.

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Cassie Boorn:

what gets you excited?

20-Something:

free stuff

Cassie Boorn:

what would make u want to buy a product?

20-Something:

thats what gets me excited

20-Something:

umm..coupons, or gifts with purchase lol

Cassie Boorn:

like if we did contesting and people could win a trip

Cassie Boorn:

would that be cool?

20-Something:

yes!

Cassie Boorn:

but would you take part in it?

Cassie Boorn:

or would you be like “i won’t win”

20-Something:

mm..i would probably say i wont win lol

Cassie Boorn:

that is my point!

Cassie Boorn:

what would get you interested?

Cassie Boorn:

what would make u do it

Cassie Boorn:

what if you got free stuff sent to you but you had to tell your friends about it

Cassie Boorn:

would you do it?

20-Something:

yes lol

20-Something:

if u get free stuff, i do stuff

Cassie Boorn:

no i mean

Cassie Boorn:

say we send free stuff to 50 people

Cassie Boorn:

but they have to do post on their wall about a contest or tell their friends

Cassie Boorn:

host a party?

Cassie Boorn:

would you do it?

20-Something:

yes

Cassie Boorn:

or would you just say you did it?

20-Something:

well i would assume u would have to prove u did it

20-Something:

but if i got free stuff, i would tell my friends, or host a party

20-Something:

it would actually be fun to host a party actually..

Cassie Boorn:

so you tell your friends im hosting a party for a brand and they would come?

Cassie Boorn:

this is interesting

20-Something:

well id tell my friends im hosting a party..and there will be free booze..and then they will come

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This conversation took place via Instant Messaging. Some words and names were changed. The point is-motivating a 20-Something to take action or get involved is tough. It is nearly impossible. The summary of this conversation…What are 20-year old girls motivated by? Free Stuff and Booze

The point of this conversation is this: You can send college students free stuff. You can pass out free products on campus. You can ask them to throw parties. BUT You have to find a way to motivate them to take action.

Bloggers have no problem writing reviews and tweeting about products. However, Gen Y is a whole new field.

I would love any thoughts/idea/inspiration in the comments.

The Y Generation

cassie — Thu, 09 Jul 2009 04:00:40 +0000

I remember sitting in class listening to a professor ramble about generations. How each generation is different. Marketing to each generation is different. They have different needs. They have different desires. They enjoy different things. I understood what she was saying but I really didn’t care. It seemed common sense to me. My mother cares about different things than I do. The things I care about will one day appall my son. Each generation is brought up in a totally different world. We are exposed to different music, different political figures, different leaders, different rules. Of course we are going to turn out differently.

I never really saw how this could help me in the job force. I didn’t see how being a millennial was going to be beneficial to my employer. It wasn’t until I read this article about generation Y and what we bring to the workplace. The ability to multi-task and see things in a different light. Tonight I came across this blog post about the millenial generation. I have had to explain, train, and beg friends to get on Twitter. After joining many became bored. Why one hundred and fourty characters? Why do people care what I am doing? Where I am going? There are so many great points in that post I encourage you to read it.

Cassie Boorn » Generation Y

Marketing to the 20-Something Girl Revealed

The Y Generation