Archive for college

I hope college students are noticing this trend.
How To Use Facebook Ads For Social Recruiting

“Social recruiting is all the rage right now when it comes to finding new employees to hire. Citysearch CEO Jay Herratti recently told me about a simple but effective way his company is using Facebook ads to hire people. Facebook ads are highly targetable. Citysearch puts up an ad with a picture of the hiring manager and shows those ads only to that manager’s Facebook friends. For instance, the image of the ad at right is the one seen by friends of Citysearch senior VP Kara Nortman, who is introducing social features such as business Tweets into Citysearch.

Since each ad can be “liked,” and thus shared across the social network via the news feed, the ads become implicit referrals. If you know Kara and you see the ad, whether or not you are looking for a job, you might feel inclined to like it and share it with your friends. Or maybe you are looking for a job and since you know Kara or at least are connected to her on Facebook, you feel like you’ve got an in. The ads seem to be working. Kara’s inbox was flooded after the ad ran.”

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May
08

Gen Y Job Hoppers Are Destroying America

Posted by: cassie | Comments (0)

Jason Calacanis: Gen Y Job Hoppers Are Destroying America

This post has some really good points about how “Gen-Y” is doing in the career field and how it is effecting America. I do have to say there are some harsh criticisms going around about the “Gen-Y” generation. Watching this generation first hand and seeing how many of their minds work I will say that many assumptions are true.

However, rather than blaming and debating how much this generation is messing up America lets start educating them differently.

College students are told to go to college and they will leave with a fantastic job. This happens for some, yes, but many it does not. The sense of entitlement didn’t come out of nowhere. It came from parents, coaches, and advisers. It came from a long line of false hopes. Secondly, one point that is never stressed enough is finding a career that fits right for you. Do you know how many times I was told to go to nursing school? It was a fast track. You go to school and leave with a salary. I can’t stand blood and faint during emergencies. However, the fast track has always been romanticized.

Lets look at where these assumptions start and work from there.

Gen Y: A Super Villain Destroying America?

“Last week blogger and serial entrepreneur Jason Calacanis sent out an email newsletter with the title “Red, Jackson, Gen Y & Loyalty,” which starts out with a discussion of the decline of basketball (not my area of expertise) and leads on to this startling assertion:

We live in a decaying empire and if you want to know what’s killing us, it’s not the Chinese, bankers or politicians–it’s the trophy generation. Not all of Gen Y, you can never paint with that wide of a brush, but the majority of them seem to lack killer instinct but have excel at entitlement.

What got Calacanis so riled up? A midnight email from a Gen Y employee informing the boss that, after just a year with the company, he was quitting. The result for the soon-to-be-ex-employee: a nasty reply.”

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