I am not your typical 22-year old girl. In hopes of getting in the mind of how a 20-year old girl works I decided to do some “market research” on a close friend. Since I am 22 years old I was able to ask the questions most marketers don’t realize they should be asking. Read the transcripts below.
—
Cassie Boorn:
what gets you excited?
20-Something:
free stuff
Cassie Boorn:
what would make u want to buy a product?
20-Something:
thats what gets me excited
20-Something:
umm..coupons, or gifts with purchase lol
Cassie Boorn:
like if we did contesting and people could win a trip
Cassie Boorn:
would that be cool?
20-Something:
yes!
Cassie Boorn:
but would you take part in it?
Cassie Boorn:
or would you be like “i won’t win”
20-Something:
mm..i would probably say i wont win lol
Cassie Boorn:
that is my point!
Cassie Boorn:
what would get you interested?
Cassie Boorn:
what would make u do it
Cassie Boorn:
what if you got free stuff sent to you but you had to tell your friends about it
Cassie Boorn:
would you do it?
20-Something:
yes lol
20-Something:
if u get free stuff, i do stuff
Cassie Boorn:
no i mean
Cassie Boorn:
say we send free stuff to 50 people
Cassie Boorn:
but they have to do post on their wall about a contest or tell their friends
Cassie Boorn:
host a party?
Cassie Boorn:
would you do it?
20-Something:
yes
Cassie Boorn:
or would you just say you did it?
20-Something:
well i would assume u would have to prove u did it
20-Something:
but if i got free stuff, i would tell my friends, or host a party
20-Something:
it would actually be fun to host a party actually..
Cassie Boorn:
so you tell your friends im hosting a party for a brand and they would come?
Cassie Boorn:
this is interesting
20-Something:
well id tell my friends im hosting a party..and there will be free booze..and then they will come
—-
This conversation took place via Instant Messaging. Some words and names were changed. The point is-motivating a 20-Something to take action or get involved is tough. It is nearly impossible. The summary of this conversation…What are 20-year old girls motivated by? Free Stuff and Booze
The point of this conversation is this: You can send college students free stuff. You can pass out free products on campus. You can ask them to throw parties. BUT You have to find a way to motivate them to take action.
Bloggers have no problem writing reviews and tweeting about products. However, Gen Y is a whole new field.
I would love any thoughts/idea/inspiration in the comments.
I have a confession to make…
I am a quitter.
Every New Years I make a resolution and by February I am over it. By over it, I mean I pretend it never existed.
This year I am tackling it from a whole new angle. Linda came to me a few weeks ago about hosting a 52 weeks to fabulous. Each week there would be a new challenge. Forcing you to work on different aspects of your life. (which is good for those of us that get bored)
After reminding Linda that I am, in fact, already pretty fabulous. I decided this was a pretty cool idea. So we are tackling everything from organizing your home, spending more time with family, to better blogging.
I want to invite you to join me us in our 52 to Fabulous. Each week we will host a new challenge. (you can follow my progress, or lack of, here) Take part in every challenge or jump in when y0u feel like it.
You can find inspiration and tips on our website. Subscribe to the newsletter (we promise only on newsletter a week) and take part whenever you would like! Grab a button or follow our progress on Twitter (#52tofab)
Happy New Years!
