I am not your typical 22-year old girl. In hopes of getting in the mind of how a 20-year old girl works I decided to do some “market research” on a close friend. Since I am 22 years old I was able to ask the questions most marketers don’t realize they should be asking. Read the transcripts below.
—
Cassie Boorn:
what gets you excited?
20-Something:
free stuff
Cassie Boorn:
what would make u want to buy a product?
20-Something:
thats what gets me excited
20-Something:
umm..coupons, or gifts with purchase lol
Cassie Boorn:
like if we did contesting and people could win a trip
Cassie Boorn:
would that be cool?
20-Something:
yes!
Cassie Boorn:
but would you take part in it?
Cassie Boorn:
or would you be like “i won’t win”
20-Something:
mm..i would probably say i wont win lol
Cassie Boorn:
that is my point!
Cassie Boorn:
what would get you interested?
Cassie Boorn:
what would make u do it
Cassie Boorn:
what if you got free stuff sent to you but you had to tell your friends about it
Cassie Boorn:
would you do it?
20-Something:
yes lol
20-Something:
if u get free stuff, i do stuff
Cassie Boorn:
no i mean
Cassie Boorn:
say we send free stuff to 50 people
Cassie Boorn:
but they have to do post on their wall about a contest or tell their friends
Cassie Boorn:
host a party?
Cassie Boorn:
would you do it?
20-Something:
yes
Cassie Boorn:
or would you just say you did it?
20-Something:
well i would assume u would have to prove u did it
20-Something:
but if i got free stuff, i would tell my friends, or host a party
20-Something:
it would actually be fun to host a party actually..
Cassie Boorn:
so you tell your friends im hosting a party for a brand and they would come?
Cassie Boorn:
this is interesting
20-Something:
well id tell my friends im hosting a party..and there will be free booze..and then they will come
—-
This conversation took place via Instant Messaging. Some words and names were changed. The point is-motivating a 20-Something to take action or get involved is tough. It is nearly impossible. The summary of this conversation…What are 20-year old girls motivated by? Free Stuff and Booze
The point of this conversation is this: You can send college students free stuff. You can pass out free products on campus. You can ask them to throw parties. BUT You have to find a way to motivate them to take action.
Bloggers have no problem writing reviews and tweeting about products. However, Gen Y is a whole new field.
I would love any thoughts/idea/inspiration in the comments.
