How to Survive Small Talk.

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Last week a reader submitted a question about how to deal with small talk at network events.

“I was wondering if you had any tips regarding small talk, particularly at conferences and even in the workplace. I’m finding that I’m not very good at, especially in networking situations. I find it painful, and I don’t like the whole idea of it, which is why I’m probably not that good at executing it though I understand its value and need. I’d really appreciate any advice you could offer or resources that you might be able to point me, too.” -Ashley

So what exactly IS small talk? According to the Urban Dictionary, small talk is:

“Useless and unnecessary conversation attempted to fill the silence in an awkward situation. Commonly backfires into feelings of loneliness and social discomfort. Usually is initiated by comments regarding the current weather, weather pattern of the past/future few days or major weather disturbances in the recent past.”

While small talk is something that every professional has to deal with, it is something that is essential in the world of PR. Whether you are meeting with a client or mingling with editors at an event, small talk is something that PR professionals must learn to love.  And if you want to stand out from the pack, it is something you will learn to master.

What is the key to being the Queen of small talk?

No, it is not hiding in the corner cuddling with your Blackberry. (Put that thing down.)

It’s preparation.

We make small talk everyday yet few people take time to learn how to effectively navigate those awkward moments. Whether we run into a new colleague in the hallway or see an old friend at the store, there is an opportunity to build a new connection and extend our network. You never know if the person you’re making small talk with will be your next boss, the investor in your first company or a new best friend. Small talk could be the skill that takes your career to the next level.

How do you get started?

Why Colleges Are Failing Their Students (and how they can fix it)

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Last week my mentor finally convinced me that being passionate about what you do is essential to a successful career. Every time I hear someone say “you have to find your passion” I  wait for them to start selling me an ebook about how they made a seven-figure income by being passionate about teaching people to be passionate about their work.

Jenny explained that in order to be successful in your career you have to be excited enough about your work that you are willing to build your entire life around it.

This made sense to me because each success I have had did not come from showing up at 9 AM and clocking out at 5:30 (although that was essential).

Instead, my successes came from spending my evenings reading blogs and weekends traveling to conferences. It came from being so passionate about what bloggers were doing that I found myself plotting out ways to help them do it better. It came from investing time and energy into my career not because I wanted to be successful but because I couldn’t imagine not doing it.

“The thing that distinguishes one performer from another is how hard he or she works. That’s it. And what’s more, the people at the very top don’t work just harder or even much harder than everyone else. They work much, much harder.” – Malcolm Gladwell

You have to be passionate enough about your work that you WANT to build a life around it and college teaches you to do the very opposite.

College rushes you to choose a major, gives you a timeline to complete it, and makes changing your major difficult. My junior year of college I decided to change my major from Marketing to Philosophy because I couldn’t stand the students in my business classes. (A story for another time) It took me an extra year to complete college which roughly translates into an extra $25,000 in tuition.

(Pardon me while I go pass out for a moment)

Students often find themselves studying a subject they aren’t passionate about because they can’t figure out what they are passionate about or they think it is too late to change their major. Students only spend 7% of their time studying so college makes it really easy to study a subject you don’t love.  Suffering through a bad major is similar to suffering through a bad part-time job. (Something college students are used to)

Malcolm Gladwell says, “to become an expert in a field of study, it merely takes 10,000 hour of focus and practice on the topic at hand.” That is roughly 40 hours a week for 5 years. (Nearly the time it takes to complete a college degree)

We should be able to expect that students will leave college nearly an expert in the subject they studied. Instead, students spend 51% of their time socializing and are handed a degree at the end of four years in a subject they have a mediocre understanding of.

This is why many college graduates take a job that they are not passionate about after college and go on to lead a mediocre career. Because a college degree is a six-figure investment and very few young professionals are willing to walk away from the subject they spent four years studying and re-focus on something they are actually passionate about.

What can colleges do to support student’s passion and set them up for a successful career?

 

1. Give students time for self-directed learning

The first two years of college are spent on Gen-Ed requirements. (But really college students aren’t learning anything) Colleges should offer students time for self-directed learning on a topic of their choice. I would have never found “blogging” as an elective at my university but I spent two years in college completely obsessed with the topic and learning everything I could about it. Giving student’s time to explore topics through self-directed learning allows students to discover what they are passionate about and sets them up for success.

2. Teach students about career planning and management 

There is a massive industry built around giving good career advice which is why I am shocked that we still rely on career centers to teach every aspect of managing a successful career. Let’s face it, most college students don’t even know career centers exist until their junior or senior year when they get scared they won’t find a job.

Career planning and management should be required learning. How can we expect a student to go on to have a successful career when they leave college not knowing how to negotiate a salary, deliver tough news to their boss, hire a recruiter or survive a performance review?

3. Support passion projects 

Had I not spent two years in college completely obsessed with blogging and the way that it was changing industries I would not be where I am today. I can tell you that a Philosophy degree alone would not have gotten me here. It is in a college’s best interest to support students working on passion projects and colleges should consider rewarding students who choose to do so because a college’s success will be determined by the jobs they are able to get for their students.

Decades ago, college was a place people went to study something they were so passion about that they were willing to dedicate their lives to academia and the study of that subject. College has evolved into a trade school of sorts and the reason that students go to college is directly tied to their desire for a great job. If colleges want to survive the boom of free knowledge they must evolve into institutions that prepare you for your career in a way that no online institution can.

I really hope you can join me for my course this month. 

I really hope you can join me for my course next week.  You will get access to (3) live-streamed sessions where we will discuss direct steps you can take to land a job right after college.

You can register here. 

Use the discount “BLOGBIZ” to get the course for $10. 

50 Free PR Tools For Your Brand

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Google Analytics- Track who is finding your online presence, where they are coming from and exactly how they are interacting with your site.

Google Insights-See what consumers are searching for, how they are looking for your brand and what the hottest topics within your industry are.

Google Alerts-Get an email once a day with all new search results for your brand, competitors or industry news

Kurrently-Search facebook, twitter and Google + for relevant conversations all at once

Tweetdeck-Manage multiple Twitter and Facebook accounts as well as monitor key search terms all in one place.

Pinvolve-Integrate Pinterest into Your Facebook Page

Klout-See how influential you are

Crowdbooster-Looks at your Tweets and Facebook Posts and creates analytics and tips to help you drive more engagement

Survey Monkey-Host a survey and get stats to use in your pitches

Pic Monkey-Make your images look professional without actually hiring a professional

Pictochart-Create an infographic with stats from a survey

Powtoon-Create an infographic video with information about your company

Mailchimp-Create a newsletter

Prezi-Create an out of the box presentation

Slide Rocket-Make your slides so pretty

HARO-Find journalists and editors who are looking for people to interview for stories delivered to your inbox twice a day

Pitch Rate-Find journalists who are looking for experts

Reporter Connection-Another great resource for finding journalists looking for experts

Muck Rack-Connect with Journalists on Twitter

PR Web-Free press release distribution service

PRBuzz.com – Free press release distribution to search engines, news sites, and blogs.

Burrelles Luce-This is a list of all of the top media channels

All Top-Find top bloggers organized by niche

Alexa-Get insight on reader demographics for potential blog partners

Google Reader-Create a continuously growing list of bloggers who might be interested in your company and keep up with their writing

Anyvite-Create fancy invites for your event

EventBrite-Manage RSVP’s

Red Stamp-Send Thank You Notes directly from your phone

Udemy-Host an ecourse and show your expertise

Quora-Answer questions about your industry

Slideshare-Show off your expertise in a fancy presentation

Scribd-Publish white papers and industry reports

Fast Company Events-Pitch yourself as a speaker

Bit.ly-Track how many people click through your links

Pinerly-Track how much traction your “pins” get on Pinterest

Hashtracking-Track how much engagement your Twitter hashtag gets

Statigram-Get analytics about your Instagram account

Wisestamp-Give yourself a fancy email signature

Square-Accept credit card payments directly from your phone

Shoe Boxed- manage your business expenses and keep track of receipts directly from your phone.

TripIt-Streamline the process of booking travel

Freshbooks-Manage invoices and billing

HelloFax-Send documents, sign contracts and fax information without any bulky equipment

YouSendIt-Send big files

Wiggio-Collaborate with an entire team on a project

Skype-Connect with colleagues and clients

Dropbox-Share folders and files with colleagues and have access to them across multiple platforms

Free Conference Call-Create a conference call number

Doodle-Organize internal events and meetings

DimDim-Host a meeting with up to twenty people

 

What are your favorite free PR and business tools?

Why Bloggers Think Your Pitch Sucks.

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I started blogging in 2009 and over the course of three years I have read a gazillion blog posts and attended dozens of conference panels all dedicated to the topic of why PR pitches suck so bad. I assumed that these conversations would lead PR professionals to learn how to write great pitches. However, three years and ten million more complaints later and I think it is safe to say that 95% of pitches STILL suck. (Says the girl who just got invited to test drive a car from a New Jersey dealership. I live in Illinois.) I have spent a great deal of time learning how to pitch bloggers in a way that would make them smile every time they see my name in their inbox and I have learned a few things along the way.

Why does your pitch suck so bad?

1. They don’t know you.
Bloggers receive hundreds of emails each day not only from friends and family but from readers with questions, editors at their freelance writing gigs and PR pitches. In order to manage their inbox they have to filter through and choose which emails to read. If a blogger has never heard your name before you might get filtered out. If a blogger has never heard your name before and your subject line is something like “GIVEAWAY: NEW MOVIE RELEASE” they are going to delete your email instantly. This means your pitch sucked so bad it wasn’t even opened.

How to fix it: The truth is that you need to start building a relationship with a blogger at least three months before you ever need to leverage it. Meet up with them at a conference, comment on their blog, retweet their blog posts, connect with them in a way that makes your name recognizable when it shows up in their inbox.

2. Your pitch is too long.
If your pitch requires scrolling, has bullet points or includes a press release no one is going to read past the first line. Bloggers get anywhere from five to hundreds of brand pitches a day and they don’t have time to scroll through all of the intimate details of your campaign. While your pitch might have been opened they probably didn’t read far enough to even know what brand you were reaching out about before deleting your pitch never to be seen again.

How to fix it:  The initial pitch only needs a few things: A mention showing that you know their blog and understand how they work with brands, the name of the brand you are reaching out about, what are you asking the blogger to do, what are you offering the blogger and then offer to send over more information if they are interested. Not only do you save yourself a lot of time writing page long emails but your email is actually read and the bloggers that are genuinely interested in what you are doing will respond.

Bonus how to fix it: It can be hard to get a client to approve such a short pitch. Instead of talking about “pitching,” position your first outreach as an “initial email” and then follow up with the pitch. The moment we stopped using snail mail or fax machines to send pitches is the moment we could send short emails and then respond with a detailed pitch.

3. They don’t want to giveaway your product for free on their blog. (Not even a little bit)
Bloggers learn early on that hosting giveaways on their site can drive a lot of traffic. (assuming they are giving away something good) However, they also learn that all of that traffic will disappear once the giveaway ends because the people that clicked through to their site only did so because they love free stuff. Hosting a giveaway on your blog is like a one night stand with fame, your traffic shoots up, you get really excited and the next day everyone is gone and you are left picking red solo cups out of your yard. (metaphorically speaking) Generally,the only bloggers that want to host a giveaway on their site are bloggers that rely solely on advertising revenue because a big jump in traffic translates to more money. If they don’t rely solely on advertising revenue they want you to compensate them for hosting it because giveaways take time and there is no incentive for them to host them if they aren’t being compensated.

How to fix it: Compensate them for hosting a giveaway or find out what value the prize would need to be (or what kind of prize would naturally appeal to their readers)  to incentivize them to host it.

4. They don’t want to drive their readers away from their site to your contest/giveaway/sweepstakes.
Why would they send their readers away from their blog to enter your giveaway? Even if you are giving away a trip around the world with Dennis Rodman, you are asking bloggers to send their dedicated readers away from their site. As I mentioned above the majority of people who are interested in giveaways are people interested in free stuff and very rarely are  a blog’s dedicated readers interested in free stuff. So unless the blogger you are pitching creates content about trips around the world with Dennis Rodman, their readers probably won’t care about your giveaway and will be totally annoyed that their favorite blogger sent them to such a terrible contest.

How to fix it:  Buy an ad in their sidebar, host a sponsored post to drive traffic to your giveaway or find a way to make your giveaway exciting enough that they want to promote it.

5. Your story is only interesting to you.
Getting editorial coverage from bloggers is really hard and rarely happens. It is not because bloggers are evil power moguls; it is because bloggers work REALLY hard on their blog. Running a blog can take A LOT of time. (Says the girl who woke up two hours early to write this post) When you are asking them to write about your brand without any kind of compensation you are asking them to promote a brand for free on their blog (aka their business) that they have invested  a ton of time and energy into. A brand that clearly has enough money to hire a PR team. This is why getting  editorial coverage is tough because your story or opportunity needs to be so exciting to them that they don’t care that you don’t have a budget.

How to fix it: First, look at the content the blogger organically writes and find a story that they would organically tell. (however, that story better be interesting enough that they want to tell it despite the fact that there is no monetary incentive) Second, look at the bloggers interests and what goals they have and find a way to offer them an opportunity that helps them reach a big goal, meet a celebrity they are obsessed with, attend an event they are dying to go to, etc.

 

How to Write 100 Blog Posts this Weekend.

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In order to be a successful blogger you have to be able to churn out A LOT of regular (quality) content. There are currently over 18 million blogsand 3 million new blogs come online every single month. You are competing against every one of them for your readers attention. In order to be competive in today’s blogging landscape you have to publish quality content on a regular basis. However, very few of us have multiple hours in a day to dedicate to writing.

So, how can you churn out lots of good content in a short amount of time?

Here are my tricks:

1. Brainstorm Ideas

In my PR for bloggers series I challenge bloggers to brainstorm twenty-five new blog post ideas and many of them find that incredibly difficult. Because I write for so many sites I have gotten really good at coming up with blog post ideas. Here are a few of my tricks in case you get stuck:

  • Core Posts- Regardless of what niche your blog falls into there are always some “core topics” that people in that niche discuss. For example, career blogs almost always cover how to write a resume, how to survive a job interview and how to find a mentor. PR blogs almost always cover how to pitch media, how to write a great press release, etc. Make a list of core posts that fall into your niche and then write about them with a new twist.
  • Hot topics-Look at what is going on in the news and then find a way to tie that into your niche. Around the time that Chris Crocker announced that HBO was doing a documentary on him, I wrote 5 things Chris Crocker can teach us about personal branding. What is happening in pop culture, politics or major news channels and how can you tie that back to your niche?
  • Lists-I was always really skeptical that lists really drove any traffic to your blog. That is until recently when my post 50 massive ways to drive traffic to your blog went viral on Pinterest and I had 1,500 hits on the post in one day. Pick a topic that falls into your niche and then think of a few lists you could write.

 2. Have a System

The other day I mentioned having an editorial calendar on Twitter and everyone was really interested in what it looked like. I have found that an editorial calendar helps me stay on a schedule when it comes to writing. Full disclosure-I don’t use this editorial calendar religiously and I often miss my blogging deadlines but it helps. It’s a step! You can download the template I made up for my own editorial calendar here. On the first tab I recommend adding the dates that you want to post on your blog and then filling in the post ideas as you come up with them. I try to blog three times a week (Monday, Thursday and Friday) so I add those dates in the first column in advance to remind myself of when I should be writing and when I need to brainstorm new ideas. On the second tab you can keep track of links that you find interesting and how you might use them on your blog and in the third tab you can keep track of sites in your niche that you might want to pitch for guest posts or editorial coverage but don’t have specific ideas for them yet.

3. Have a style

When I visit a successful blog I always notice that they have a very specific writing style and that is probably why I love them so much. People like to know what to expect when they come to your blog and having a style makes writing posts SO much easier. When I write a new post I try to do three things: introduce the topic, take a new angle, share a personal experience related to the topic and create a list with specific take-a-ways so that readers can walk away having learned something new. So when I write a post I normally write an introductory paragraph and then organize my main points into a list of sorts (as you see in this very post) and then I close the post with a couple of lines usually asking a question to encourage readers to comment.

Once you have your ideas, a system for creating regular content and a style so you can bang the content out quickly you will be on your way to being the next top blogger. What are your tips and tricks for creating blog content?

50 Ways to Drive Massive Traffic to Your Blog

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Here are 50 ways you can drive massive traffic to your blog and links showing you how to do it.

1.Profile other bloggers

2.Interview  experts on your topic

3. Get published in a magazine. Here is how. 

4.Pitch media and offer yourself as an expert

5.Have a virtual “grand opening” celebration

6.Start an award

7.Comment on blogs in your niche

8.Join Facebook and LinkedIn groups

9.Launch a Facebook or LinkedIn group

10.Create “link love” roundups

11.Add “Share bar” to your blog

12.Add “tweetables” in your blog posts with TweetHerder

13.Comment on a hot topic

14.Create evergreen blog posts 

15.Share your posts on Twitter & Facebook

16.Share your posts on Stumble Upon

17.Turn blog posts into PDF’s to share on Scribd

18.Syndicate your articles on sites like Ezine Articles

19.Create a free e-book

20.Use attention grabbing headlines

21.Hold a contest

22.Write list posts

23.Post regularly

24.Get creative business cards

25.Submit your blog to search engines

26.Optimize for SEO

27.Publish your posts to Kindle

28.Turn your blog into a podcast with Odiogo

29. Answer questions related to your niche on Quora

30. Turn your posts into video using Animoto

31. Add the “other posts you might be interested in” app to your blog

32. Add your URL to your email signature

33. Host a local event

34. Start an advice column

35.Target long-tail keywords with low competition to rank in them

36.Advertise on other blogs in your niche

37.Link to other bloggers

38.Host a webinar

39.Launch a video series

40.Create a Squidoo lense 

41.Host a virtual conference

42.Write an editorial for your local newspaper

43.Write an industry report on a hot topic

44.Create a useful tool (checklist, planner, etc.) as a thank you to new subscribers.

45.Use interesting images and share your post on Pinterest

46.Create an infographic

47.Attend an event

48.Publish a list of the top bloggers in your niche

49.Submit your blog to directories 

50.Write something controversial

Is there anything I missed?

Leave your traffic driving tips in the comments.

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How To Find a Job Using Twitter

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Last week someone asked Penelope Trunk how do you network when you live on a farm? Below is the comment I left on her blog about how to find a job using Twitter.

“I live on a farm in the middle of nowhere and struggled with the very same thing. I found that Twitter is the absolute best way to network early in your career. (or anytime really)

First, find people in the industry you want to network with and start tweeting at them. Don’t tweet at them that you want to be their friend or have a question or need advice because people hate that. Instead, answer questions that they ask on Twitter, re-tweet smart things they say and eventually they will probably follow you back. Once they follow you back you are getting your tweets and the smart things you say in front of them AND the ability to send them private messages if you ever have a specific question for them.

My friend Claire (ClaireDiazOrtiz.com) suggests creating private Twitter lists of 10 people you want to network with right away. You can interact with those people and then each month switch up your list so you are constantly growing your network.

Lastly, meeting these people in person is the only way to close the deal. Find out what conferences or events are happening that lots of people in your industry will be at. Go to at least one of these conferences (save your money up) and connect with the people you really want to meet on Twitter before you go.

This is how I landed a job at a NYC PR agency while living in a town of 2,000 people in Illinois.”

Anyone else have any small town networking tips? Leave them in the comments.

 

How to Find a Mentor. (Part Two)

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This is part two of a two-part series on how to find a mentor. 

Ok, let’s talk about how to reach out to mentors and build a relationship that will set you up for success.

1. Show promise (have a good story)

No one wants to volunteer invest time in something that might not be successful. If all you have is a bachelors degree and an internship, you need to do something out of the box  to attract a good mentor. Build a blog, start a big project, launch a business, do something that makes you stand out from the crowd and shows that you have a promising future. Here are two things that I did:

Two years into blogging, I was really disappointed by my lack of following. I started a project asking women to write letters to their 20-something selves, reached out to a few blogger friends to help me start it, and pitched  media. I collected over 200 letters, was interviewed on NPR: All Things Considered, featured on NewYorkTimes.com and a ton of other media, I landed a book agent and grew my blog traffic by more than 2000%. I had a case study showing the results I could drive before my career even began.

You don’t always have to build something amazing, sometimes you just have to be a hustler.  I had been following Susannah Breslin’s writing for a long time when she announced her Young Female Journalist program.  I am not technically a journalist (I mean, I write? Does that count?) and my topic wasn’t earth shattering, yet I still became  one of three runners up and featured in two Forbes posts because of it. What made my submission so great? I was one the first to respond.

What did I learn?

There are two paths to success: Create something groundbreaking OR create something “good enough” but move faster than everyone else.

2. Timing is Everything

Everyone knows that your first impression matters, but the timing of your first impression matters most. If you are emailing them right after they tweeted about the huge presentation they have the next day, they probably aren’t going to notice your email and/or have the time to respond. Pay attention to what is going on in their life and time your email efficiently-Twitter is great for this.

3. Bug the hell out of them

In order to stay top of mind you have to be in front of them over and over and over again. I have had many young professionals reach out to me once never to hear from them again. I don’t remember their name and have NO idea where they are today. You know why? They never followed up. You may feel like you are being annoying but they are going to remember you when opportunities come around. They are also more willing to give advice.

Here are three ways to bug mentors efficiently: 

  • Find a great article-Put “link for you” in the subject line, add a line about why you thought they would like it, keep it short. Repeat often.
  • Have a new idea-I have a new business idea everyday. Every business idea I can’t execute gets sent to someone who could. Here is how to have great ideas.
  • Share Opportunities-I always introduce people to job opportunities, contest opportunities and people I think they should know.  Be a connector.

4. Never ask someone to be your mentor

Being a mentor sounds time intensive. Professionals don’t want to take on more responsibility and they don’t want to agree to something they don’t have time to invest in.  Don’t ask them to be your mentor, just ask them for advice when you need it. Keep your questions as specific as possible and they will most likely give you an answer. Read this and learn how to ask good questions. 

Do you have any questions about finding a mentor you want me to answer? Leave them in the comments.

Do you have any tips you have used to find a mentor? Leave those in the comments as well.

How To Find a Mentor (Part One)

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The thing that has influenced my  entire life the most has been my mentors. Yes, with an “s” as in a whole panel of mentors that have helped me navigate tricky situations, told me to get my sh*t together, brought me new opportunities and taught me mad life skills.

It is no secret that mentors can make you more successful. The majority of executives had mentors in the first five years of their career. On top of that, executives who had mentors made more money at a younger age, are happier with their career and derive greater pleasure from their work. Having a mentor is so essential to your career that everyone is really concerned about professional women’s inability to find mentors. 

I got pregnant with my son when I was seventeen and quickly learned the importance of good mentors. I surrounded myself with a community of moms who could answer my questions, encourage me and help me parent better.

The thing about mentors is that you shouldn’t have just one. When my son was little I would ask five women for advice and then I would take all of their advice, apply it to the situation and assess what made the most sense for my personal parenting style. Getting advice from one person doesn’t offer you options and it  doesn’t give you the freedom to mix your personal philosophy in there. I mean, what happens if you pick the wrong mentor? Totally screwed.

By my Junior year of college I recognized how important mentors had been to my parenting style and started working on creating a board of mentors for my career. My board of mentors now includes CEO‘s, lawyers at Fortune 500 companiesexecutive coachesaward-winning journalistsNielsen power momssuccessful executivesphilanthropy leaderssavvy entrepreneurs and many more smart and savvy professionals.

The problem is that getting a mentor is HARD and building a mentoring board is even HARDER.

The big secret? It is supposed to be hard. People with lots of potential get the best mentors. Becoming a person with lost of potential is hard. Do you have lots of potential?

Great, let’s talk about how you can build yourself a board of mentors.

1. Scout them Out

The first step to finding a mentor is finding people  you want to mentor you. The key to building a great mentoring board is building one full of successful and dynamic people.  This means that you must always be on the lookout for new people to mentor you. When you meet someone new and more experienced than yourself ask yourself two questions:

  • What skills does this person have that I admire?
  • Would those skills help me in my career?

If those skills would help you in your career move to step number two. If their skills probably wouldn’t help you in your career move to step two anyways. While you may not need them on your mentoring board you are a young professional and you probably need them in your network.

2. Get to know them

If someone is intelligent and accomplished they probably receive requests from young professionals all of the time. If you are choosing intelligent and accomplished professionals to add to your board of mentors you need to stand out from the crowd and the best way to do that is by knowing who you are talking to. Luckily, the internet was created for creeping on people.

Read the things that they write, follow them on Twitter, Google them, see where they are leaving comments and who they are talking to regularly.  Learn what they are interested in, what annoys them, what they are needing help with right now and what kind of people they surround themselves with. Don’t just look at what they are saying but read between the lines and try to get an understanding of what makes them “tick,” and why they do the things they do in the way that they do them. (a degree in Philosophy or Psychology helps immensely)

3. Have a skill they are interested in

The idea that a professional would take time to mentor someone with absolutely no personal benefit is insane. Accomplished professionals are never actively seeking more things they can do for people out of the kindness of their hearts. They are busy and if they are smart they are very careful about how they invest their time. Learn about a topic they are interested in or a skill they are trying to learn.

The digital space has changed the way that every single industry works. The problem is that senior professionals rarely have time to stay tapped into this changing landscape, let alone learn everything that they need to know about it. This is a HUGE opportunity for young professionals and one that is often missed. If you can learn all of the in’s and out’s of how digital is changing your industry and gain an interesting perspective about it you will build yourself an “in” with any mentor you seek out.

Build yourself an “in.”

 

50 Ways to Monetize Your Content

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1. Host a course

2. Create a play on start up plays

3. Create a store out of your pins 

4. Launch a paid newsletter

5. Publish an ebook

6. Start a podcast 

7. Start a video series and sell ad spots to brands

8. Host a blogging conference

9. Teach a social media course for local businesses

10. Start a blogger mentoring program to help new bloggers grow their skills

11. Partner with a few of your blogger friends and sell integrated partnerships to brands

12. Become a spokesperson

13. Sell advertising to small businesses

14. Affiliate sales

15. Join an advertising network

16. Sell a sponsored post

17. Become a Brand Ambassador

18. Host a Twitter Party

19. Become a freelance consultant

20. Host a private video series 

22. Get a paid writing gig

23. Raise money on kickstarter 

24. Re-purpose blog content into an ebook

25. Google AdSense 

26. Start a monthly subscription program 

27. Launch a product 

28. Host a webinar 

29. Become a public speaker 

30. Build a blog up and then sell it

31. Create merchandise 

32. Donations and tip jars

33. Join a blog network (One2One and Clever Girls Collective are both great options)

34.  Charge for premium content

35. Start a private forum and charge for access

36. Sell template or wordpress themes

37. Have extra domains? Park advertising on them and make a profit when people land there

38. Create a membership site

39. Sell or rent a single page on your blog

40. Create a paid directory

41. Open a store 

Despite all of my research and brainstorming, I have been unable to think of anymore than 41 ways to monetize a blog. I am so close to fifty that I am leaving it up to you guys. Leave your blog monetizing ideas in the comments and I will add them into this post. Let’s make this happen!

 

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