Most experienced Bloggers will tell you that building a blogging career is a total waste of time.
“You wont make any money, building a blog takes a ton of time, the ROI just isn’t there.”
There are a million reasons you shouldn’t build a career in blogging. But the reality is that millions of people across the web are building a career blogging.
Is it possible earn a full-time income from a blog? Yes.
Is it a lot of work? HELL. YES.
The fastest way to build a full-time blogging career is to go in with a plan laying out exactly how you will reach your goals. I have pulled together five steps you can take to get your blogging career off the ground. This is meant to serve as a guide, and help you create a strategic approach to building your blog.
- Choose a niche very carefully
The most important decision a blogger makes is what niche they want to cover. You will be forced to create so much content that you have to absolutely love the topic you are writing about.
The niche that you choose will have a huge effect on the audience you are able to reach. And the audience you reach will have a huge effect on how you can monetize your site.
And yes, you have to choose a niche if you want to build a full-time career blogging. I know you have tons of interests and don’t want to box yourself in, but you have to focus your brand in order to build a successful blog.
- Go in with a revenue strategy
There is no point in spending time building a blog if you do not know how you will monetize it. You have a billion different opportunities to monetize your blog, but they all require you to focus on totally different goals.
Understanding the best revenue streams for your industry, and focusing your efforts on reaching goals that will earn you money is the only way to build a sustainable blogging career.
Some revenue streams you might consider: Affiliate links, ad networks, direct ad sales, consulting, freelance writing, coaching, online courses, ebooks, sponsored content.
- Have a plan for building your audience
While new bloggers love to believe that “if you build it they will come” its just not the way life works. Building an audience is hard work, but if you approach it strategically you can do it rather quickly.
Create a strategy for building your audience. What blogs are they currently reading? How can you get in front of that audience? What kind of content should you have on your blog in incentivize them to subscribe?
These are all questions you need to answer.
4. Get to writing!
The only way to learn what will and wont work for your blog is to test things out. Start writing and publishing content. Figure out what is working and what is not. Focus your efforts to align with your goals, and get busy writing!
5. Learn from those who have done it before
The best way to build a blogging career is to learn how others have been able to do it. Most of the time bloggers in the same niche monetize their sites in similar ways.
If you are running a home design blog you are going to monetize it in totally different ways than someone who runs a career blog. Understanding the industry you are in, and other bloggers have monetized their sites will help you create a successful plan.
Next week I am hosting an online course featuring Karen Bertelsen, the amazing blogger behind The Art of Doing Stuff.
Karen spent ten years building a career as one of Canadas leading home-design TV Personalities. She hosted renovation shows for some of the largest television networks in the country, and then she left her job and focused all of her efforts on building a blogging career.
Karen is a great example of someone who has built a full-time career blogging. She has been hyper-focused on turning her blog into a career from the very beginning, which allowed her to build a hugely successful blogging career very quickly.
I hunted Karen down and begged her to do this course, because her approach to blogging is such a great example for others looking to do the same.
The course is $249 and you get access to (5) hour-long live video sessions with Karen.
The live sessions are always super fun, and you can ask her questions and get advice in real time. We will have a chat room open as well, so you can meet and learn from other bloggers as well.
You can get details on the course and register here.