Most people think pitching is something only publicists and startup founders do. The reality is that professionals in every industry can use pitching to further their career.
What is pitching?
Pitching is simply the art of introducing an opportunity that offers the other party something of value in exchange for something that is valuable to you.
- PR professionals are offering media something of value in exchange for coverage on their client.
- Startup founders are offering investors a great opportunity in exchange for money to launch it
- Event organizers are offering sponsors the chance to connect with their community in exchange for a fee
In all of these examples you will notice that both parties get something they want out of the opportunity presented.
How can you use this for your career?
Everywhere you look people are telling professionals how valuable their network is. The key to success is having a great network. Your network is your net worth. The problem is that no one tells you what to DO with that network. What is the point of having an amazing network if you cant tap into it?
Here is an exercise you can do to help better tap into your network:
- Choose 5 interesting people in your network that you would love to work with
- Identify what they could do for your career or business, and what you have to offer them
- Send them a pitch outlining how you can work together (free template below!)
Here is your free template:
I am working on (insert interesting/relevant project you are working on), and wanted to see if there might be a way to work together.
(Write 2-3 lines describing the opportunity, and why you thought it would be particularly interesting to them)
Let me know if this sounds like something you might be interested in, and we can set up a quick call to discuss further.
Happy to answer any questions you might have.
You can use this pitch to land new consulting clients, land media coverage, get an introduction to someone who could be influential in your career.
Test it out, and let me know the results in the comments!