PERSONALITY

I have mentioned before that I am completely obsessed with Myers Briggs. I have read so much about every single personality type that I am now the master of guessing anyones personality type.

Last week, a blogger friend of mine asked for help figuring out her child’s personality type. I jumped at the chance, and after fifteen minutes of reading her blog I pegged her daughter as an ISFP.

Understanding my kids personality type made parenting so much easier. It became totally clear on what I needed to do to meet all of my kids needs. I now had a map to understanding their values and motives and what make them happy.

Next week, I am hosting a free hour-long webinar to help you learn more about the kids in your life. Most people are a different personality type than their child, which is like seeing the world through two totally different pairs of glasses. You will learn how to figure out your kids personality type, and how to use that information to become a better parent.

A few fun facts: 

INTJ children practically raise themselves because they need almost no feedback to know they are on the right track.

ISFJ children (like my son) crave tons of structure and value rules more than anything else.

ENTPs (like me) spend their entire lives trying to figure out how to get out of following rules.

INFJ children love writing more than any type likes any other activity.

ESFP kids (like Quinton) are always living in the moment, making new friends more than anything in the world and are most likely to be misdiagnosed with ADD.

Do you see how understanding your kids personality type could be so incredibly valuable?

The webinar is live-video and totally free. The first half-hour will be focused on figuring out your kids’ personality type, and the second half will be focused on understanding the results. Aside from being really useful, this webinar should be totally fun.

If you would like to take part—Enter your name & email here. I will send more details out next week.

Register here!

The Ultimate Guide to Lead Generation

The Ultimate Guide to Lead Generation

 

The first skill any salesperson needs to learn is how to find prospects. What are prospects? It is a fancy word to mean potential customers.

So your first job in selling anything is to find your potential customers.

STEP ONE: IDENTIFY THE TYPES OF COMPANIES THAT WOULD USE YOUR PRODUCT 

What problem does your product or service solve? What type of companies have that problem? Is it big corporations? Startups? Small business owners?

Create a list of 5 categories of companies that would use your product or service. Each of these categories will be an individual test to see which type of company will produce the most revenue for you. Identify 20 companies in each of the 5 categories that would make a great client for your company.

STEP TWO: FIND THE BEST PERSON TO CONTACT 

Every single company is organized differently, but most industries typically follow a similar method.

Once you have identified, the types of companies you would like to sell to, you need to identify who within those companies will be making the purchase decision.

Often times you will target people at different levels within a company to learn how that industry functions. Your goal as a salesperson is to figure out how the companies in your category organize themselves, so you can identify the point person in any company.

Try answering the following questions:

Who would be most interested in the problem I am solving?

How much power do they have in moving decisions forward?

What kind of budgets will they be able to tap into?

STEP THREE: GATHER CONTACT INFORMATION

Finding contact info for leads is relatively easy in todays world.

Here are my best three tips:

-Startups generally format their emails like this: CASSIE@COMPANY.COM

-Agencies generally format their emails like this: CBOORN@COMPANY.COM

-Very traditional industries are still using this: CASSIE.BOORN@COMPANY.COM

If all else fails Google: email @ COMPANY.COM. Typically, you will see a press release or company announcement with a contact email. Use that format and the name of your lead to decipher the email address.

Your Personality Type Determines Your Earning Power

Your Personality Type Determines Your Earning Power

Upset that your paycheck isn’t quite the size you’d like it to be? Ready to blame your company, the economy, Obama? Turns out you need to look a lot closer to home: in the mirror, specifically. A new study from CareerAssessmentSite.com indicates that your personality, specifically how driven and results-oriented you are, has a significant impact on your earning potential.

Read the Full Study Here. 

Are you in the best career for your personality type?

Are you in the best career for your personality type?

 

“Does your job fit your personality?

The Myers-Briggs Type Indicator (MBTI) personality test, which measures preferences like introversion and extroversion, has been part of business culture for decades. Today about 80% of the Fortune 500 and 89 of Fortune 100 companies use it to analyze the personalities of employees, in an effort to get them in the right roles and help them succeed.

To determine five of the best jobs for every personality, we consulted one of the most popular personality guides, “Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type,” which is now in its fifth edition and has sold over a million copies, according to its publisher, Hachette Book Group. The book is not affiliated with CPP, the company that is the exclusive publisher of the MBTI instrument.

Read the Full Report Here.

CREATIVITY.

Most experienced Bloggers will tell you that building a blogging career is a total waste of time.

“You wont make any money, building a blog takes a ton of time, the ROI just isn’t there.”

There are a million reasons you shouldn’t build a career in blogging. But the reality is that millions of people across the web are building a career blogging.

Is it possible earn a full-time income from a blog? Yes.

Is it a lot of work? HELL. YES.

The fastest way to build a full-time blogging career is to go in with a plan laying out exactly how you will reach your goals. I have pulled together five steps you can take to get your blogging career off the ground. This is meant to serve as a guide, and help you create a strategic approach to building your blog.

  1.      Choose a niche very carefully

The most important decision a blogger makes is what niche they want to cover. You will be forced to create so much content that you have to absolutely love the topic you are writing about.

The niche that you choose will have a huge effect on the audience you are able to reach. And the audience you reach will have a huge effect on how you can monetize your site.

And yes, you have to choose a niche if you want to build a full-time career blogging. I know you have tons of interests and don’t want to box yourself in, but you have to focus your brand in order to build a successful blog.

  1.      Go in with a revenue strategy

There is no point in spending time building a blog if you do not know how you will monetize it. You have a billion different opportunities to monetize your blog, but they all require you to focus on totally different goals.

Understanding the best revenue streams for your industry, and focusing your efforts on reaching goals that will earn you money is the only way to build a sustainable blogging career.

Some revenue streams you might consider: Affiliate links, ad networks, direct ad sales, consulting, freelance writing, coaching, online courses, ebooks, sponsored content.

  1.      Have a plan for building your audience

While new bloggers love to believe that “if you build it they will come” its just not the way life works. Building an audience is hard work, but if you approach it strategically you can do it rather quickly.

Create a strategy for building your audience. What blogs are they currently reading? How can you get in front of that audience? What kind of content should you have on your blog in incentivize them to subscribe?

These are all questions you need to answer.

4. Get to writing!

The only way to learn what will and wont work for your blog is to test things out. Start writing and publishing content. Figure out what is working and what is not. Focus your efforts to align with your goals, and get busy writing!

5. Learn from those who have done it before

The best way to build a blogging career is to learn how others have been able to do it. Most of the time bloggers in the same niche monetize their sites in similar ways.
If you are running a home design blog you are going to monetize it in totally different ways than someone who runs a career blog. Understanding the industry you are in, and other bloggers have monetized their sites will help you create a successful plan.

—-

Next week I am hosting an online course featuring Karen Bertelsen, the amazing blogger behind The Art of Doing Stuff.

Karen spent ten years building a career as one of Canadas leading home-design TV Personalities. She hosted renovation shows for some of the largest television networks in the country, and then she left her job and focused all of her efforts on building a blogging career.

Karen is a great example of someone who has built a full-time career blogging.  She has been hyper-focused on turning her blog into a career from the very beginning, which allowed her to build a hugely successful blogging career very quickly.

I hunted Karen down and begged her to do this course, because her approach to blogging is such a great example for others looking to do the same.

The course is $249 and you get access to (5) hour-long live video sessions with Karen.

The live sessions are always super fun, and you can ask her questions and get advice in real time. We will have a chat room open as well, so you can meet and learn from other bloggers as well.

You can get details on the course and register here.

 

 

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I have spent the past six years working from home, and people always ask questions about what my days are like. Transitioning to full-time self-employment made me become more obsessive about how I organize my day, and what I can do to be more efficient.

Here is a look at a typical day in the life of a freelancer:

My alarm goes off at 6:30 every morning, and I practically leap out of bed to turn my alarm off.  This is my only chance to check my email before the kids wake up and if I am still checking my email when the kids get up all hell breaks lose.

I love checking my email in the morning. I don’t care what anyone says, there is no better feeling than finding out you closed a  deal WHILE YOU WERE SLEEPING. Its like coffee times a billion.

We have a very structured morning routine.  Adrienne is an ENFJ and everyone else in the family has a “P” in their personality types, which basically means we start each day full of possibilities. Or as Adrienne puts it, “we wander around the house like we have no idea what we should be doing with our mornings.”

I make wake the boys up and make breakfast, but not before making the coffee. Adrienne handles picking out their clothes, and we both follow them around reminding them of the next thing they have to do to get ready for school.

The Today Show starts blaring on the TV at 7:00 sharp. The boys head to the bus at 7:15, and we usually spend the next 15 minutes walking around the house picking up the snacks and homework someone inevitably forgets.

My work day starts around 7:30, and begins with me guzzling coffee and responding to emails. The first three hours of my workday are the most productive. I try to organize my work so I can spend my mornings focused on client work or writing on my blog. Most of the time its client work, but every once in a while I throw caution to the wind and write something here.

The first part of my day includes a mix of writing content, designing decks, pitching media and general project management work. I am an ENTP with severe ADHD, so you can usually find me jumping around to multiple projects at one time. To anyone else in the world I look like a crazy person running around with no plan, but everything seems to come together in the end.

My afternoon is usually filled with a mix of house/life stuff and meetings. This translates to me doing conference calls from the grocery store, and muting myself during conference calls because I think I could get this load of laundry in super quick and now seems like the perfect time.

The boys get home around three, and I spend the last two hours of my day hosting conference calls and wrapping up client work.

I would like to tell you this is the part of my day when I close my computer and focus all of my energy on family time. In reality, this is the time of the day when I focus on the family and secretly answer emails from the comfort of my phone.

We do all of the normal stuff that no one needs to document on their blog: dinner, homework, soccer practice, yadda yadda.

The boys go to bed around 8:30 and we spend our evenings doing really exciting things like watching the Housewives of Orange County reunion.

You probably think this is the part where my day ends, but I’m a freelancer so this is the part where my day begins.

The majority of my day is spent on current client work, so my evenings are spent on drumming up new business. This is the biggest challenge of freelancing. You have to master the art of balancing client work while constantly drumming up new business.

My laptop is back open by 10pm, and I spent 2-3 hours pitching new clients. I have learned all of the strategies for efficiently pitching new business at night, but that is for a different post.

But here is a quick pitching advice: Pitch startup founders late at night. They always work insane hours and most executives are catching up on emails late at night. Also? It makes you look like a total hustler, which is like the biggest asset you can have when working with a startup.

Agency people value people who are productive, efficient and work normal hours. So! I schedule all of my pitches to go out at 8:00 in the morning, so I look like the type of person who wakes up insanely early.

A day in the life of a freelancer is mostly crazy and unpredictable. It’s a lifestyle that requires long hours and insane schedules, but it rewards you with total flexibility in how you live your life.

I really want to know how other freelancers manage their days. Spill your tips in the comments.

How to Guess Anyones Myers

Yesterday, I invited all of my readers to take a questionnaire about their personality type. I was not surprised when my inbox was flooded with questions about personality types.

“What does it mean that I have an ‘S’ in my score?”

“How can you find your kids personality type?”

“How can I figure out my bosses type? Could that help my career?”

“What does all of this mean for my life?”

The idea that you could better understand the people around you, and use that to build deeper (or more lucrative) relationships is fascinating to people of all personality types. Except ISTP. ISTPs hate personality tests.

Most of the questions I received were about how to figure out peoples types without asking them to take a personality tests.

I am going to show you a quick and easy way to figure out anyones personality type.

Each personality type is composed of four letters. Each of the four letters can be one of two options. The easiest way to guess someones score is to walk through each of the four letter combinations, and determining which of the two options best describes the person you are communicating with.

1. Extrovert/Introvert 

The first letter in the sequence is either “E” or “I,” which identifies if you are more of an extrovert or introvert.

Extroverts process ideas by talking. They are the people who think out loud, debate ideas with you and are actively seeking people out to TALK.

Introverts process ideas internally before discussing them. These are the people who think through their ideas before sharing them with the group. They need a lot of alone time, and are quiet unless they have something really thought through to say.

2. Sensor/Intuitive 

The second letter in the sequence is either “S” or “N,” which identifies if you are a sensor or intuitive.

Sensors are more focused on what is happening in the moment than in long-term consequences. They are in-tune with the things happening around them, and very present in the moment. S types tend to speak in short sentences, and are typically well-liked.

Intuitive types are always focused on the big picture. They consider every decision based on how it will affect things long term. N types are typically higher earners.

3. Feelers/Thinkers 

The third letter in the sequence is either “F” or “T” which identifies if you make decisions based on feelings or logics.

Feelers base decisions on how they feel and how it aligns with their personal values. They care deeply about those around them, they have deeply held values and tend to make decisions with their “heart”

Thinkers base decisions on well thought out logical arguments. They are less interested in how people “feel” about a plan, and more focused on how effective the plan is.

4. Judgers/Perceivers

The fourth letter in the sequence is either “J” or “P,” which identifies how you process information.

Judgers are the people who get things done. They love detail oriented projects, and get a rush from crossing the last thing off their to-do list.

Perceivers are idea people. They can come up with new ways for doing anything, but they are typically really bad at getting things done. Perceivers like to think “big picture” and feel drained when they are forced to manage details.

Most of the type three of the letters are incredibly easy to guess, but you might get stuck on one of them. In that case, google the two options and see which description best fits the person you are profiling.

With a little practice you can start efficiently guessing everyones personality type, and better connect with the people around you.

Once you know your type, head over here and fill out this quick questionnaire. 

 

 

 

I have spent the past year studying myers briggs personality types for a big project. I am now so well versed in personality types that I can accurately guess anyones types after talking to them for fifteen minutes.

The myers briggs personality test was developed by two women psychologists decades ago. Today, Fortune 500 companies everywhere use the test to help their leading talent do better in their jobs.

Understanding the various personality types has completely changed the way I manage every aspect of my life. I better understand the values and inner workings of the people around me. It has made me a better parent, a better business person and made my life less confusion.

You see, I am an ENTP which is one of the rarest types. There are almost no ENTP women, so most of my life I was surrounded by people who approach the world in a totally different way from me.

After months and months of research, I became frustrated that there were very few “studies” on the different types and how they function. And this is why I am hosting my own myers briggs survey.

If you already know your type, you can click there here and start answering questions about yourself. It will take 5 minutes, and I promise it will be lots of fun!

If you don’t know your personality type, you can take the test here for free here. Then come back and fill out the questionnaire. 

All of the answers collected will be curated together and published on my blog. I hope this project will not only help me learn more about the different personality types, but become a resource to others interested in the topic.

Please email me directly if you have any questions: cassieboorn@gmail.com

In cased you missed the links above, you can find the questionnaire here. 

 

 

 

hand drawing man jumping  from rock to rock

I have spent the past month researching the best ways for publishers to monetize their platforms with advertising. I had two different clients hire me to review their current display ad network, and identify the best way for them to increase this revenue.

So I talked to every ad network in the market, and googled insane things like “programmatic advertising.”

Two years ago I was charged with building an online ad network for a major publisher, and the ad network industry today looks nothing like it did then. 

Here is what I learned:

1. Brands are spending less on display advertising 

A couple of years ago there was a major shift in ad spending.

Brands started pulling dollars from traditional “display” advertising, and investing into a huge range of content products.

Brands are pouring dollars into creating and promoting content online. They are investing in a huge range of content products, because noone knows what works.

Things brands are spending money on: sponsored posts, custom content creation, video content, influencer programs, social content campaigns.

Things brands are not spending money on: Display advertising on individual publisher sites. 

 

2. The process is more targeted than ever before

Of course, brands aren’t willing to throw their display ad strategies out the window. Instead, they are distributing budgets across different kinds of display media and focusing on the media that allows them to hyper-target their consumers. 

Things brands are spending money on: Search advertising, social ad buying, programmatic advertising that is distributed across multiple platforms. 

Things brands are not spending money on: Individual publisher buys that are untested and do not allow you to target individual readers. 

 

3. Ad networks are pivoting their business models 

A couple of years ago, big publishers could get exclusive deals with ad networks that included monthly guarantees and insane promises for high CPMs. Shopping ad networks today is a totally different process. Ad networks across the board are not offering exclusive deals or CPM guarantees to ANY publisher. There are no promises being made.

Instead, ad networks allow you to run google search ads in any inventory they don’t sell. You are also allowed to sell ads directly if you would like.

The only benefit of joining an network today is that you get access to advertising deals you might not be able to sell yourself. 

 

4. Successful publishers are selling directly 

The only way for a publisher to make significant ad dollars in todays market is to sell programs directly. You are more likely to sell sponsored content at a premium than to meet your revenue goals through display ads, and no network can sell your content abilities better than you. 

The landscape is shifting at such a rapid pace that no one in the industry has any idea where it is going. Take your revenue streams into your own hands. Test selling various content products. Pitch different types of brands, and figure out what works best for your platform. 

Last night I hosted an hour-long live session with Rachel Rodgers, and it completely changed the way I think about packaging services. Rachel is one of the only lawyers I know that bills their clients at a flat monthly rate vs charging an insane hourly rate and charging down to the minute. 

It can seem counter intuitive to sell your services at a flat fee, so I asked Rachel why she chose to do her business this way.  It now makes complete sense to me.

Here is what she has to say:

1. It makes the client relationships better

When clients know you are billing them for every minute they spend with you, they become uninterested in making small talk or really connecting with you. They know that they are billed for every minute they are talking to you, so they are always rushing to get off the phone. 

When you are self-employed, it is essential that you build strong relationships with your existing clients. How can you do that if they are always running off the phone with you?

A flat monthly fee allows you to build stronger relationships with your clients.

2. Your cash flow becomes more manageable

Do you know the amount of time it takes to track all of your billable hours, invoice everyone on a monthly basis and then deal with any clients who might have questions about where your hours were spent.

Creating a flat fee structure saves you so much time, and your cash flow becomes much more manageable. Its easier to know how much money will be coming into your business on a regular basis.

3. It shows your expertise

The biggest legal expenses small business owners face are caused when they try to do the legal work themselves and then need to hire a lawyer to fix it. Hiring a lawyer is scary especially for startups and small businesses (the type of cmoapnies Rachel works with)

She understands what steps startups need to take to build a business that is legally sound. Rather than try to sell the client on all of her recommendations, she packages it all into the monthly fee structure.

This shows her new clients that she has a deep understanding of their business, and she knows exactly what they need. It builds a sense of trust that most lawayers struggle to maintain with their clients. 

I learned so much from hearing how Rachel organized her business. If you are interested in watching the recorded session of rachels interview you can get access here. (use discount code “SUCCESS” and get access for $25)