Part one of this series discussed the importance of knowing who you are sponsoring. Now I am going to touch the subject of why you should sponsor bloggers. I realize I am moving a little backwards. That is my style!

What does it mean to sponsor a blogger?

When a company sponsors a blogger they cover the costs the blogger would have paid to attend an event or conference. This may include flight, hotel, and conference fees. 

So, what can sponsoring a blogger do for your company?

• It shows bloggers you care and you support their message
• It allows your name to be spread throughout the community using social media
• If you are new to social media it is a great way to introduce yourself to a specific audience
• It helps introduce more people to your company on Twitter, Facebook, and Blogs
• It takes your message our of paid advertisements and puts it into a friendly voice 
• It brings your company into the community of bloggers